Aug 23

75% of Estée Lauder’s Marketing Budget Is Going to Influencers

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Est?e Lauder is betting big when it comes to influencers: The beauty giant is spending 75% of its marketing budget on influencer marketing. This statistic was revealed by president and CEO Fabrizio Freda in Est?e Lauder’s second-quarter earnings call this week, saying that the vast majority of its marketing dollars were going to digital nowadays,…

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