Mar
02
6 Expert-Level Workflows for Competitive Account-Based Marketing on Social Media
Posted in: UncategorizedAccount-based marketing is gaining popularity with business-to-business companies seeking to streamline their customer-acquisition processes by assertively and surgically pursuing high-value accounts. Rather than the usual practice of “casting a wide net” to gain a small percentage of attracted leads, ABM flips the funnel, calling for laser focus on landing specific accounts that you identify as…
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