Hasta La Creative!

Taco Bell’s president, Greg Creed, the guy who sends gushy, publicity-seeking letters to Paris Hilton, has struck again. This week, he’s apparently been trying to get 50 Cent to change his name to 79 Cent, 89 Cent or 99 Cent for a day to promote the chain’s value meals—and then rap a lunch order, using the revised currency when referring to himself. In return for all this, Taco Bell promised $10,000 to a charity of Fiddy’s choice. “We know that you adopted the name 50 Cent years ago as a metaphor for change,” Creed reportedly wrote. “We at Taco Bell are also huge advocates for change. … We encourage you to ‘Think outside the bun’ and hope you accept our offer.” The offer was not accepted. A rep for the rapper called the invitation a “sleazy and ill-conceived publicity stunt,” and Fiddy himself added, “When my legal team is finished with them, Taco Bell is going to have a new slogan: ‘We messed with the bull and got the horns!’ ”

—Posted by Tim Nudd