Apr
19
5 Ways to Find the Balance for Marketing CPG Brands
Posted in: UncategorizedThink globally, act locally. It’s a decades-old rallying cry that is not often executed effectively. Attempts to implement this overarching management idea as a brand strategy can either be too rigid or too flexible. Not striking the proper balance can lead to brand inconsistency and regional irrelevancy. This is especially true of consumer-packaged goods (CPG)…
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