Apr
20
4A’s Accelerate Conference Highlighted The Optimistic Future of Agencies
Posted in: UncategorizedIn the Economist a couple weeks ago, Marc Pritchard of P&G described the current advertising business operation as “archaic.” He clarified his remarks at the 4A’s Accelerate conference to note that both the client and the agency are culpable in that description, but the fact remains that much of the press around our category portend…
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