May 14

4 Ways Marketers Can Avoid Wasting Their Data’s Potential

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It may not be rocket science, but it is data science. Here are four ways to use data smarter. Define your value proposition Gathering data isn’t the hard part; figuring out which data to pay attention to is, says Jose Gomes, managing director of North America for dunnhumby, a global customer data science company. Gomes…

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