’30 Rock’ Toilet Paper Rolls Out, JCPenney Trains Males, ‘Guitar Hero’ Goes DIY


This week on Creativity's Top 5, Jack Donaghy of "30 Rock" provides a service to the Dutch, Swedish shop Daddy talks to plants for Heinz, JCPenney and Saatchi, New York, offer men a warning, Bernardo's seeks to improve the image of kids in the U.K., and "Guitar Hero" goes DIY.

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