Jan 15

3 Ways to Navigate First-Price Auction Adoption

Posted in: Uncategorized

For years, second-price auctions, with winning bids awarded on a showcase showdown model of a penny over the second highest bid, have been the standard way to buy digital ad inventory. That’s about to change. As Google Ad Manager adopts first-price auctions, the world’s largest ad management platform for publishers is causing suppliers to re-evaluate…

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