May 06

3 Ways to Experiment With Platforms and Strategy During the Pandemic

Posted in: Uncategorized

The impact of the Covid-19 pandemic had already taken a dent out of overall U.S. ad spending and also threatens to halt what had been a run of double-digit growth in digital advertising. Even the duopoly that drove remarkable growth since the 2008 recession is not immune from this crisis. The elastic pricing that relies…

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