Jun 04

3 Tips for Marketers to Connect With Consumers in Europe

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Brand owners from the U.S. and Latin America view Europe–a single continent with a combined population of 512.6 million, accounting for one-fifth of global GDP–as an important region to break into as they seek to extend their global reach. They need to remember, however, that Europe is not a single homogenous market. There’s no United…

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