Dec 17

3 Areas Where Marketers Can Reduce Their Action Bias

Posted in: Uncategorized

Marketers obsess about every detail of their campaign, spending hours defining the audience targeting rules and picking out the perfect image to accompany our meticulously crafted copy. But how can we be confident that these steps are making a difference in our business’ top line? Those that love analytics will suggest using data, running A/B…

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