Hasta La Creative!

We now have 52 years of super bowl commercials!
Super Bowl LVIII, the 58th Super Bowl game is scheduled to be played on February 11, 2024, at Allegiant Stadium in Paradise, Nevada.

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Welcome to the world's largest archive of super bowl commercials.

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If you have credits or local ads that we've missed to add to this collection, please email us.

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In some years all the regional ads are included as well, but “banned ads” that claim to have been rejected from the super bowl are not. If it aired nationally during the super bowl, it's included. Sometimes we get local super bowl ads submitted as well, and will include them noting that they are regional buys. We now have 52 out of the 58 super bowl years, making this the world's largest collection of super bowl ads. It's not even a competition.

You're welcome! This page updates every year, so come back next year too. For the latest gossip about this year's super bowl ads, see super bowl commercials news & reviews topic. Yes, all the red year names below are links bringing you deeper into super bowl commercial goodness! Have fun now.

Possibly more celebrities than ever before. Chris Pratt's mustache is now more famous than he is. Aubrey Plaza is having a blast, and Jennifer Aniston forgets about David Schwimmer.

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2022 Super Bowl LVI commercials

People dance to celebrate car sales in Vroom “Flake – the musical”, CGI animals create music as they eat flamin' hot chips to the tune of “Push It” for Frito-Lay, and Eugene Levy turns unexpected Hollywood action hero for Nissan.

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2020 Super Bowl LIV commercials

Well hello 2020. At this point, we have a “get out of chores free” card from Cheetos. Google's “Loretta” ad tugs at the heartstrings because the smartest way to sell AI is to appeal to human emotions, and Little Ceasars' finally tops sliced bread.

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Super Bowl LIII 2019

Welcome, super bowl ad fans, to 2019. So far we have a few celebrities, but with a twist. Sarah Jessica Parker appears as her most famous role “Carrie Bradshaw”, joined by “The Dude” played by Jeff Bridges. Celebrity Director Ridley Scott teases a short film. The Washington Post says that democracy dies in darkness.

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Super Bowl LII 2018

Rap battle between hot and cool. Adding Pringles together makes “wow”, while Cris Pratt works out to be the Michelob Ultra spokesman.

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Super Bowl LI 2017

We have a Busssssssschhhhhhhhhhh, Budweiser is “born the hard way”, and the Coen brothers directed “Easy Driver”

 

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Super Bowl 2016 50 commercials

We have a wiener stampede, singing sheep and Vikings on their way to Valhalla in a battleship already. Go Vikings, go!

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Super Bowl 2015 XLIX commercials

This is the year of The Dad with Dove Men+Care first out shortly followed by Toyota's Bold Dad. Meanwhile Bud Light is still #Upforwhatever including a game of real life Pac Man.

 

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2014 Super Bowl XLVIII commercials

Weathertech did that, the eighties called and the British showed us why they are such good villains.

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2013 Super Bowl XLVII commercials

Willem Dafoe is the devil himself, VW would like to teach the angry & sad youtube world to sing – meanwhile Audi is like a bravery steroid for prom wusses.

 

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2012 Super Bowl XLIV commercials

Ferris Bueller is back, Darth Vader shows up in the Cantina scene, gorgeous Italian women are actually cars, Elton John is a bigger queen than Madonna and much more.

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2011 Super Bowl XLV commercials

Stella Artois showed themselves to be the anti-Bud, Eminem pep-talked Detroit for Chrysler, and Bridgestone really wish it hadn't replied to all….Oh, it didn't!

 

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2010 Super Bowl XLIV commercials

-10 XLIV Google let hell freeze over with a love story, Volkswagen reinvented punchdub, and pantless men prawled for Dockers

 

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Top 24 best rated ads between 2000 and 2009. Your vote affects the list as it's amount of votes & score based.

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2009 Super Bowl XLIII commercials

-09 XLIII Alec wanted to eat our brains, careerbuilder said “It may be time” including koalas and Audi did a time-warping chase scene.

 

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2008 Super Bowl XLII commercials

08 XLII was when animals screamed, Justin Timberlake had a bad case of magnetic attraction and Fedex began using pigeons. Tut tut Fedex.

 

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2007 Super Bowl XLI commercials

07 XLI Fedex had offices on the moon, Careerbuilder was in the jungle and Mr Mencia's English class went on the prowl.

 

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2006 super bowl XL commercials

In -06 XL we saw animated dragons, as well as the unusual love story between a monster and a giant robot. Meanwhile, little girls just wanted to be able to be themselves and feel Ok about it.

 

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2005 – 2000

2005 super bowl XXXIX commercial

-05 xxxix was a star-studded gala, from Burt Reynolds to Poppin' Fresh, we were bombarded by stars and icons shilling everything from beer to countertops. We also saw fewer animals, though the ones in the ads almost got themselves killed. Male intuition was shown in a Heineken ad, and everyone raised their glasses to it.

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2004 super bowl XXXVIII commercial

-04 XXXVIII Was another banner year for animals in the ads as well with a donkey, two ads with horses, two ads with dogs, two ads with bears, chimps, monkeys, and elephants. Plus, a man acting like a wolf, and the famous Muppet animals. It was a zoo this year! Well, apart from “Jenkins” the alien.

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2003 super bowl XXXVII commercial

-03 xxxvii I'm still amused that they got away with that name in the Terry Tate ad. Meanwhile Bud made a bigger gap between men and women, and Monster turned into pure action drama.

 

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2002 super bowl XXXVI commercials

-02 XXXVI was when the Clydesdales got serious, the E*trade chimp got silly (and fired), and the cowboy had just gotten in to town.

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2001 super bowl XXXV commercials

-01 XXXV How are you doing+ Dot Com Deserted and Running with Squirrels.

 

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2000 super bowl XXXIV commercials

00 XXXIV E*trade blew millions on a dancing chimp, EDS herded cats and that guys had money coming out the wazoo.

 

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1999 – 1990

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1999 super bowl XXXIII commercials

-99 XXXIII When I grow up I want to write Monster.com commercials, bud light buyers dilemma, and the VW Jetta went all Jungian on us.

 

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1998 super bowl XXXII commercials

-98 XXXII Fedex created a fantastic ad but it was never delivered, Outpost.com tattooed kids, and the evil beaver was after your Miller Light!

 

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1997 super bowl XXXI commercials

-97 The pigeons attack! Miller Lite did some really quirky product testing and some guys like it hot, but the mosquitos don't.

 

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1996 super bowl XXX commercials

-96 XXX Charlton Heston was loved, did not fall for it. The Clydesdales played football, and the bud frogs discovered side-effects of winter.

 

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1995 super bowl XXIX commercials

-95 XXIX Frogs learned how to read, Dennis Hopper went on a rant, and peace was had in a diner between the Pepsi delivery guy ad the Coke delivery guy. It didn't last.

 

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1994 super bowl XXVIII commercials

-94 XXVIII Shaq was told off by a kid who wanted his pepsi, Chimps drink pepsi, and the McDonald's showdown between Larry Bird and Michael Jordan once more.

 

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1993 super bowl XXVII commercials

-93 XXVII Larry bird & Michael showdown “nothing but net”, Bugs Bunny and Jordan have a showdown, while Corey Feldmen gives us life advice.

 

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1992 super bowl XXVI commercials

-92 XXVI Cindy Crawford shows off the new can of Pepsi. John Cleese showed off everything Magnavox. “Hare” Jordan showed off skills against Michael Jordan.

 

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1991 super bowl XXV commercials

-91 XXV Nike told us there is no finish line and became “just do with” with all of America, The Go-Go's asked if those were bugle Boy jeans, and Ray Charles had a hard time finding the right “uh-huh” girls.

 

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1990 super bowl XXIV commercials

-90 XXIV Coke had a hilltop reunion and taught the world how to sing again, while Fred Savage received a love letter and Paula Abdul danced around with Elton John just for the taste of it.

 

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1989 – 1980

1989 super bowl XXIII commercials

-89 XXIII Michael J Fox makes a robot clone, Diet Coke airs the first ad in 3D which is the announcers “single proudest moment of his life”, and Dana Carvey / Jon Lovitz shilled for Amex.

 

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1988 super bowl XXII commercials

-88 XXII Michael J Fox escaped a mad dog, Bartles and James added a bugle to their repertoire and a dog did dog impressions for Stroh – nobody recognized his Spuds MacKenzie.

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1987 super bowl XXI commercials

-87 XXI Spuds MacKenzie was a party animal, Michael J Fox had a messy apartment and Footlocker freaked us out with some very weird looking future sports.

 

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1986 super bowl XX commercials

-86 XX Pepe le Pew fell in love with the McDLT, IBM declared themselves our type, and New Cok filled “The Refrigerator” William Perry.

 

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1985 super bowl XIX commercials

-85 XIX Apple called PC users lemmings, you could get a Golf for under 7000 dollars and the Canned Food Council showed off their sexy robot.

 

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1984 super bowl XVIII commercials

84 XVII was the year that Apple kicked Alan Alda and Atari's tush, Bill Bixby shilled for Radio Shack.

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1983 super bowl XVII commercials

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1982 super bowl XVI commercials

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1981 super bowl XV commercials

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1980 super bowl XIV commercials

-80 XIV Mean Joe Green turns out to be nice, Orson Welles sold Paul Masson, here's his sober outtake, and Gillette tested the thickness of their foam in silly ways, like by dipping bikini-clad ladies in it.

 

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1979 – 1969

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1979 super bowl XIII commercials

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1976 super bowl X commercials

Monks discovered Xerox copiers, a divine invention, proper stunts with pickups trucks were all the rage and McDonald's discovered that archeology makes you hungry.

 

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1975 super bowl IX commercials

In -75 IX skiing was all the rage, Mdonald's inflicted the meme “two all beef patties special sauce lettuce cheese pickles onions on a sesame seed bun” on us all and IBM showed off their copier which was high tech at the time.

 

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1973 super bowl VII commercials

Farrah Fawcett creamed Joe Namath, Master Lock tested its products with a gun at the shooting range and hey look, it's the Fonz with a moustache!

 

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1972 super bowl VI commercials

Back in 72 VI, Gillette sold “the dry look”; real men used steel and Coke taught the world to sing on a hilltop.

 

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1969 super bowl III commercials

Gillette made their finest ad ever, while talking about the technical abilities of the techmatic, meanwhile some guy acts a little stoned as he sees mint grow in his foam and Mott's predicts genetic modification mutant fruit. 

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The Hospitality Sales and Marketing Association International (HSMAI) honored travel marketing excellence at the Adrian Awards Celebration on Tuesday, February 13, at the New York Marriott Marquis in New York, NY with more than 500 industry and agency executives in attendance. This year, the 67th annual competition focused on WanderLOVE, highlighting the most creative and successful campaigns that spark a love for travel and ignite a desire for exploration, and celebrated the people behind the work.

 

“We had over 800 entries for this year’s competition showcasing the most creative and impactful PR, marketing and advertising campaigns in travel and hospitality, and it was an honor to recognize the innovative minds behind the very best work,” says HSMAI President and CEO, Robert A. Gilbert, CHME, CHBA. “It’s a pleasure to see how this industry continues to inspire travel and create meaningful campaigns that ignite the desire to travel and drive results for hotels and destinations.”

HSMAI Adrian Award Platinum Winners 2023:

Digital

• Atlantis Paradise Island and their agencies LogicBomb Media and GlueIQ for New Atlantis Website 

• Marriott International and their agency Farrynheight, for W Hotels' Instagram

Integrated Campaign

• Visit Canada and TravPRO Mobile for Destination Canada Specialist Sales Companion

• Fairmont Hotels & Resorts for Fairmont Beyond Limits

• Travel South Dakota for So Much South Dakota, So Little Time 

• Courtyard Hotels, Marriott Bonvoy and 160over90 for “This is Where We Fan”

Public Relations

• South Dakota Department of Tourism and Lou Hammond Group for The South Dakota Corn-Bassador

• Tourism Australia and TURNER for Tourism Australia Come And Say G'Day Campaign Launch

• VisitLEX and QUINN PR for VisitLEX Presents: Horse Kicks

• Vrbo, an Expedia Group brand for Vrbo wows with its 2023 Vacation Homes of the Year

• Sonoma County Tourism and Fahlgren Mortine for Life Opens Up: Sonoma County Tourism Pause & Effect Public Relations Campaign

• Visit Ventura for A Small-Town Story of a Big-Time Event: the Journey of X Games 2023 Coming to Ventura

 

HSMAI Adrian Award Best of Show Winners 2023:

Digital

• Atlantis Paradise Island and their agencies LogicBomb Media and GlueIQ for New Atlantis Website 

Integrated Campaign

• Visit Canada and TravPRO Mobile for Destination Canada Specialist Sales Companion

Public Relations

• South Dakota Department of Tourism and Lou Hammond Group for The South Dakota Corn-Bassador

• Tourism Australia and TURNER for Tourism Australia Come And Say G'Day Campaign Launch

 

HSMAI Platinum President’s Award Winner 2023: 

• MMGY Global

 

At the awards ceremony, HSMAI honored the 2023 Top 25 Extraordinary Minds, which recognize exceptional Sales, Marketing, Revenue Optimization, and Distribution leaders in hospitality, travel, and tourism organizations for their achievements in the preceding 18 months. Additional information on awardees is available here. 

 

Two industry leaders were honored with HSMAI Career Achievement Awards for their achievements in hospitality marketing and public relations. Jeff Senior, a recently retired marketing executive, received the Albert E. Koehl Award for Career Achievement in Hospitality Marketing. Gina Stouffer, president of Lou Hammond Group, received the Winthrop W. Grice Award for Hospitality Public Relations. 

 

“It’s an honor standing in front of a room full of my industry peers – the best and the brightest – accepting a career achievement award for my contributions, despite my humble beginnings,” said Jeff Senior. 

 

“The truth is, I’ve always preferred being behind the scenes cheerleading clients and colleagues,” said Gina Stouffer. “So, I am truly humbled to receive the Winthrop W. Grice Award for Hospitality Public Relations.”

 

Additional information about the recipients and the HSMAI Career Achievement Awards is available here.

 

Thank you to this year’s Adrian Awards Celebration signature partners Ideas Collide and Questex, and supporters New York Marriott Marquis, MMGY Global, Tambourine, Screen Pilot and VERB.

 

For more information about the Adrian Awards and the 2023 honorees, visit adrianawards.hsmai.org.

Ted Sarandos says Netflix remains a ‘subscription revenue service’ at the Time100 Summit.

Deep Blue is building a women’s sports yacht club at Cannes with the support of JPMorganChase and Genius Sports.

Samsung Ads reveals a new suite for creating interactive ads and monitoring results.

The new rule, announced this week by the Academy of Motion Picture Arts and Sciences, was greeted with laughter and disbelief that it had not been required all along.

Client: Soukhyada Hospitals
Campaign: Clock of Heart Health
CEO: Manjunath Bhatt
Marketing: Dr Vinay

AGENCY:
Advertising Agency: DESIGN JUICE, Bengaluru, India
Creative Director: Sandeep
Copywriter: Shree, Sandeep
Illustrator: Satya
Additional credits: Krishnakant

Client: Soukhyada Hospitals
Campaign: Clock of Heart Health
CEO: Manjunath Bhatt
Marketing: Dr Vinay

AGENCY:
Advertising Agency: DESIGN JUICE, Bengaluru, India
Creative Director: Sandeep
Copywriter: Shree, Sandeep
Illustrator: Satya
Additional credits: Krishnakant

Dave Schwartz has worked for Sinclair since 2004.

Sonic Union is excited to announce that it has teamed up with Mike Orsini of NORELATION for independent creative representation. NORELATION is a NY-based management company representing a diverse collective of multi-disciplinary talent for commercial and branded content.
“Sonic Union has an incredible culture of creativity and genuine appreciation for each other and the work they do,” says Orsini. “You have to be more than talented to get where they are; it is also about respect, authentic curiosity, and a welcomeness that defines Sonic Union.”
Orsini has built a reputation for being a true resource and an astute connector over the last eleven years as a rep in advertising. He founded NORELATION, to connect further to the creative culture he experienced as a film student at Emerson. Having worked in Hong Kong, he returned to the US, met his wife, Leah, a VFX producer who, along with his old friend Dan Sbrega from Uncle Lefty, had encouraged Orsini to merge his talent for sales with his passion for storytelling.
Executive Creative Director Halle Petro says, “As Sonic Union is further established as a creative audio entity, it has long been a goal to bring the right sales partner into our fold. Mike has a wealth of industry knowledge, and is someone we all immediately felt a keen familiarity with. We are so stoked to have him aboard to support our initiatives on projects with music and narrative audio components.”
As for his collaboration with Sonic Union, he notes, “I’ve long been enthralled by the way sound inhabits story and am excited to find people who are helping define that landscape – from podcasts to advertising campaigns and more.”