Effie Case Study: Why Progressive and Arnold Have Relied on Flo for 15 Years

In April 2020, as the Covid-19 death toll surpassed half a million and the country wrestled with uncertainty, confusion and a new thing called social distancing, brands were scrambling for an advertising message that would suit the edgy national mood. Most defaulted to cliches: “We’re all in this together,” “In these trying times,” “We’re there…

Signal Theory and SixTwentySix Collaborate on APPB's "Surprisingly Snackable" Campaign to Make Pecans a Daily Delight

The American Pecan Promotion B

Signal Theory and SixTwentySix Collaborate on APPB's "Surprisingly Snackable" Campaign to Make Pecans a Daily Delight

The American Pecan Promotion B

After Thursday’s Debate, Conservative Media Finds It Hard Not to Gloat

Many conservative commentators have said President Biden’s performance during the debate was a sweeping validation of the alarm bells they’d been ringing for years about his age.

After Thursday’s Debate, Conservative Media Finds It Hard Not to Gloat

Many conservative commentators have said President Biden’s performance during the debate was a sweeping validation of the alarm bells they’d been ringing for years about his age.

After Thursday’s Debate, Conservative Media Finds It Hard Not to Gloat

Many conservative commentators have said President Biden’s performance during the debate was a sweeping validation of the alarm bells they’d been ringing for years about his age.

After Thursday’s Debate, Conservative Media Finds It Hard Not to Gloat

Many conservative commentators have said President Biden’s performance during the debate was a sweeping validation of the alarm bells they’d been ringing for years about his age.

Effie Case Study: Why Progressive and Arnold Have Relied on Flo for 15 Years

In April 2020, as the Covid-19 death toll surpassed half a million and the country wrestled with uncertainty, confusion and a new thing called social distancing, brands were scrambling for an advertising message that would suit the edgy national mood. Most defaulted to cliches: “We’re all in this together,” “In these trying times,” “We’re there…

Signal Theory and SixTwentySix Collaborate on APPB's "Surprisingly Snackable" Campaign to Make Pecans a Daily Delight

The American Pecan Promotion B

Signal Theory and SixTwentySix Collaborate on APPB's "Surprisingly Snackable" Campaign to Make Pecans a Daily Delight

The American Pecan Promotion B

Signal Theory and SixTwentySix Collaborate on APPB's "Surprisingly Snackable" Campaign to Make Pecans a Daily Delight

The American Pecan Promotion B

Heinz Doles Out Medals to Ketchup Masters Ahead of the Olympics

The Olympics in Paris kick off July 26, but Heinz is giving out some medals early in a campaign showcasing the underappreciated masters of ketchup. A 30-second film by agency BETC Paris shows a woman helping a tablemate struggling to get ketchup out of a bottle. Meanwhile, a dad paints a ketchup portrait atop an…

Heinz Doles Out Medals to Ketchup Masters Ahead of the Olympics

The Olympics in Paris kick off July 26, but Heinz is giving out some medals early in a campaign showcasing the underappreciated masters of ketchup. A 30-second film by agency BETC Paris shows a woman helping a tablemate struggling to get ketchup out of a bottle. Meanwhile, a dad paints a ketchup portrait atop an…

Heinz Doles Out Medals to Ketchup Masters Ahead of the Olympics

The Olympics in Paris kick off July 26, but Heinz is giving out some medals early in a campaign showcasing the underappreciated masters of ketchup. A 30-second film by agency BETC Paris shows a woman helping a tablemate struggling to get ketchup out of a bottle. Meanwhile, a dad paints a ketchup portrait atop an…

Signal Theory and SixTwentySix Collaborate on APPB's "Surprisingly Snackable" Campaign to Make Pecans a Daily Delight

The American Pecan Promotion B

Signal Theory and SixTwentySix Collaborate on APPB's "Surprisingly Snackable" Campaign to Make Pecans a Daily Delight

The American Pecan Promotion B

Paramount and Skydance Are Said to Reach a Deal to Merge

Just weeks after the Paramount’s controlling shareholder and Skydance scuttled their talks about a potential deal, the two media companies have tentatively agreed to a merger.

Messi Helps Brands Kick Off 2026 World Cup Campaigns at Copa América

Copa America kicked off a summer of soccer in 2024, but it’s the start of a long road to the North American World Cup in 2026 for marketers, broadcasters and brands. As the United States hosts 16 teams from North, Central and South America and the Caribbean during the South American Football Confederation (Conmebol)’s quadrennial…

Messi Helps Brands Kick Off 2026 World Cup Campaigns at Copa América

Copa America kicked off a summer of soccer in 2024, but it’s the start of a long road to the North American World Cup in 2026 for marketers, broadcasters and brands. As the United States hosts 16 teams from North, Central and South America and the Caribbean during the South American Football Confederation (Conmebol)’s quadrennial…

After Thursday’s Debate, Conservative Media Finds It Hard Not to Gloat

Many conservative commentators have said President Biden’s performance during the debate was a sweeping validation of the alarm bells they’d been ringing for years about his age.