Jun
04
G/O Media Sells Gizmodo to Keleops Media
Posted in: UncategorizedThe tech website’s publisher, G/O Media, sold Gizmodo to the digital media and tech company Keleops.
Jun
04
Brave Commerce: Shifting Into the Intelligent Commerce Era
Posted in: UncategorizedOver the years, Brave Commerce hosts Rachel Tipograph and Sarah Hofstetter have made it a point to focus on the experiences and stories of their guests, and not themselves. As a result, they have never used this platform to highlight the work they do in their day-to-day roles: Tipograph as the founder and CEO of…
Jun
04
G/O Media Sells Gizmodo to Keleops Media
Posted in: UncategorizedThe tech website’s publisher, G/O Media, sold Gizmodo to the digital media and tech company Keleops.
Jun
04
Brave Commerce: Shifting Into the Intelligent Commerce Era
Posted in: UncategorizedOver the years, Brave Commerce hosts Rachel Tipograph and Sarah Hofstetter have made it a point to focus on the experiences and stories of their guests, and not themselves. As a result, they have never used this platform to highlight the work they do in their day-to-day roles: Tipograph as the founder and CEO of…
Jun
04
Gizmodo Is Sold to Keleops Media
Posted in: UncategorizedThe tech website’s publisher, G/O Media, sold Gizmodo to the digital media and tech company Keleops.
Jun
04
Rickey Thompson Is Redefining What a Creator Is
Posted in: UncategorizedRickey Thompson is a well-known name since the days of Vine, and now TikTok. He is passionate about sharing his hilariously relatable, yet edgy, point of view. Thompson is an actor, comedian, model, entrepreneur and content creator. He was recently named one of Forbes’ Top 50 Creators, solidifying his trailblazing status as one of today’s…
Jun
04
Sean Combs Sells Stake in Revolt, the Media Company He Founded
Posted in: UncategorizedAfter a wave of lawsuits accusing Mr. Combs of sexual assault, the two are “completely separated and dissociated from each other,” the company’s chief executive said.
Jun
04
LG’s Campaign Retrains Social Media Algorithms to Serve Up Positivity
Posted in: UncategorizedIt’s not called “doomscrolling” for nothing: Many studies have shown that social media can have a negative effect on one’s mental health. With algorithms giving users more of what they click on, it doesn’t take long to get caught in a self-perpetuating loop of bad news. Addressing the need for better vibes on social media,…
Jun
04
LG’s Campaign Retrains Social Media Algorithms to Serve Up Positivity
Posted in: UncategorizedIt’s not called “doomscrolling” for nothing: Many studies have shown that social media can have a negative effect on one’s mental health. With algorithms giving users more of what they click on, it doesn’t take long to get caught in a self-perpetuating loop of bad news. Addressing the need for better vibes on social media,…
Jun
04
Roku’s New Ad Sales Leader Expands Team With First Major Hires
Posted in: UncategorizedRoku’s new ad sales leader is making moves. What’s happening: Today, Roku announced that Sarah Harms and Sal Candela are joining the company as vp of advertising marketing and vp of global agency partnerships, respectively. These are the first two major executive hires under Jay Askinasi, svp, head of global media revenue and growth, who…
Jun
04
Roku’s New Ad Sales Leader Expands Team With First Major Hires
Posted in: UncategorizedRoku’s new ad sales leader is making moves. What’s happening: Today, Roku announced that Sarah Harms and Sal Candela are joining the company as vp of advertising marketing and vp of global agency partnerships, respectively. These are the first two major executive hires under Jay Askinasi, svp, head of global media revenue and growth, who…
Jun
04
This Little Green Leaf Means Your Ad Was Renewably Powered
Posted in: UncategorizedAdtech firm Viant today released a new carbon label for digital ads. The label, which shows up as a small green leaf in the corner of an ad (similar to the AdChoices label), communicates to viewers that the ad was powered with renewable energy as part of Viant’s Adtricity sustainability program, which launched Feb. 2023….
Jun
04
8 Hot Gen AI Startups Helping Brands Finesse Their Creative
Posted in: UncategorizedAs the number of startups touting gen AI balloons, finding the right one for a brand to partner with is getting more complicated. Diageo, for instance, is working with startup Vizit which lets it rapidly test gen AI content. “The AI engine creates different consumer segments and simulates their responses to our content, allowing us…
Jun
04
Scope3 Tool Shows How Reducing Carbon Impacts Media Performance
Posted in: UncategorizedGreen adtech firm Scope3 has launched a new dashboard, Media Reporting, to show how cutting carbon emissions will impact campaign performance, a missing link that could spur more buyers to adopt greener media planning solutions. The Media Reporting dashboard includes a simulator that forecasts how removing particularly high-emitting publishers affects performance metrics like click-through rate…
Jun
04
The Low-Key British Newshound Taking Charge of The Washington Post
Posted in: UncategorizedRobert Winnett is virtually unknown in the U.S. and keeps a low profile in his native Britain, too. This fall, he will oversee the newsroom of Woodward and Bernstein.
Jun
04
The Low-Key British Newshound Taking Charge of The Washington Post
Posted in: UncategorizedRobert Winnett is virtually unknown in the U.S. and keeps a low profile in his native Britain, too. This fall, he will oversee the newsroom of Woodward and Bernstein.
Jun
04
Cicada Serenade: In an Unlikely Collab, Orkin Embraces Bugs With an Original Symphony
Posted in: UncategorizedTwo broods of cicadas are emerging this summer from their underground resting places for the first time since 1803–when Thomas Jefferson was president–unleashing their distinctive high-pitched cries across more than 17 American states. For people with entomophobia–the fear of insects–this is the ultimate creepy-crawly nightmare. For Orkin, it’s a reason to put on a show….
Jun
03
How Independent Agencies Are Attracting Private Equity Funding
Posted in: UncategorizedThere was a time when Megan Lally had doubts about accepting a private equity investment. Now, hot on the heels of inking a new deal with private equity firm Svoboda Capital Partners, the creative agency CEO has a new perspective. Eight years ago, Lally co-founded Highdive, an independent shop known for creating fan-favorite Super Bowl…
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