Equativ, a supply-side platform headquartered in Paris and New York, is acquiring Sharethrough, another SSP with a strong North American presence and a specialty in native advertising. The terms of the deal were not disclosed, but the combined net recurring revenue of the two companies will be above $200 million. The deal will be funded…
Business publisher Forbes is teaming up with Walmart to host the first Creator Upfront this October in Los Angeles, an extension of Forbes’ Top Creator franchise and a reflection of the swelling investment in influencer marketing. The two-day event will give 20 to 25 creators an opportunity to pitch marketers and agency executives on their…
Equativ, a supply-side platform headquartered in Paris and New York, is acquiring Sharethrough, another SSP with a strong North American presence and a specialty in native advertising. The terms of the deal were not disclosed, but the combined net recurring revenue of the two companies will be above $200 million. The deal will be funded…
a will undoubtedly be the big topic at Cannes Lions, and Publicis Groupe is prepared to dispel myths and reveal its huge AI capabilities, all while poking a bit of fun at the lofty promises companies are making about the technology. From tech titans promising the creation of new worlds and the destruction of old…
a will undoubtedly be the big topic at Cannes Lions, and Publicis Groupe is prepared to dispel myths and reveal its huge AI capabilities, all while poking a bit of fun at the lofty promises companies are making about the technology. From tech titans promising the creation of new worlds and the destruction of old…
a will undoubtedly be the big topic at Cannes Lions, and Publicis Groupe is prepared to dispel myths and reveal its huge AI capabilities, all while poking a bit of fun at the lofty promises companies are making about the technology. From tech titans promising the creation of new worlds and the destruction of old…
a will undoubtedly be the big topic at Cannes Lions, and Publicis Groupe is prepared to dispel myths and reveal its huge AI capabilities, all while poking a bit of fun at the lofty promises companies are making about the technology. From tech titans promising the creation of new worlds and the destruction of old…
a will undoubtedly be the big topic at Cannes Lions, and Publicis Groupe is prepared to dispel myths and reveal its huge AI capabilities, all while poking a bit of fun at the lofty promises companies are making about the technology. From tech titans promising the creation of new worlds and the destruction of old…
In this episode of Yeah, That’s Probably an Ad, presented by Ally, community editor Luz Corona sits down with Michelle Harmon-Madsen, chief marketing officer at global sports and entertainment intelligence platform, SponsorUnited. As the company’s first CMO, Harmon-Madsen is charged with showing how SponsorUnited’s products allow clients such as PepsiCo and the NFL to glean…
For the third year in a row, Apple is the world’s most valuable brand, according to Kantar’s annual BrandZ report. Unlike past years, however, the tech giant’s worth now exceeds $1 trillion. “With its $1 trillion brand valuation, Apple has proven resilient in the face of testing market conditions, justifying premium prices and proving that…
For the third year in a row, Apple is the world’s most valuable brand, according to Kantar’s annual BrandZ report. Unlike past years, however, the tech giant’s worth now exceeds $1 trillion. “With its $1 trillion brand valuation, Apple has proven resilient in the face of testing market conditions, justifying premium prices and proving that…
The marketing team at Lowe’s Home Improvement is hoping to give its bottom line an assist with an elevated chief marketing officer, a new agency partner and a fresh campaign featuring the king of assists–Lionel Messi–to kick off the summer. The brand promoted Jennifer Wilson from senior vice president, enterprise brand and marketing, to senior…
The marketing team at Lowe’s Home Improvement is hoping to give its bottom line an assist with an elevated chief marketing officer, a new agency partner and a fresh campaign featuring the king of assists–Lionel Messi–to kick off the summer. The brand promoted Jennifer Wilson from senior vice president, enterprise brand and marketing, to senior…
The ride was closed last year because of its connection to a racist film. Disney overhauled it to focus on Tiana, Disney’s first Black princess, drawing praise and backlash.
Many claims about the laptop’s contents have not been proved, but it played a role in the prosecution of Mr. Biden over a firearm purchase.
Many claims about the laptop’s contents have not been proved, but it played a role in the prosecution of Mr. Biden over a firearm purchase.
Many claims about the laptop’s contents have not been proved, but it played a role in the prosecution of Mr. Biden over a firearm purchase.
The marketing team at Lowe’s Home Improvement is hoping to give its bottom line an assist with an elevated chief marketing officer, a new agency partner and a fresh campaign featuring the king of assists–Lionel Messi–to kick off the summer. The brand promoted Jennifer Wilson from senior vice president, enterprise brand and marketing, to senior…
Word puzzles on LinkedIn. Logic challenges in The Washington Post. For news publishers and tech sites looking to both entice and engage users, games are serious business.
Word puzzles on LinkedIn. Logic challenges in The Washington Post. For news publishers and tech sites looking to both entice and engage users, games are serious business.
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