Amazon pulled out all the stops for its inaugural TV upfront presentation on May 14. After opening with an intimate Alicia Keys performance, more than a dozen celebrities from Amazon Prime’s slate of streaming content graced the stage, with only a few tight segments dedicated to its ad products. While some media buyers enjoyed the…
The model and actress, who went by Roxanne, had a modest role on the game show, appeared on numerous magazine covers and inspired the creation of a doll.
In newspaper columns and on radio and TV, he was his country’s “premier provocateur,” gaining a wide audience for his conservative attacks on liberals and environmentalists.
In newspaper columns and on radio and TV, he was his country’s “premier provocateur,” gaining a wide audience for his conservative attacks on liberals and environmentalists.
It’s no secret that kids love video games, and parents know it can be pretty hard to pry their eyes from the screen. One tourism brand has taken the “if you can’t beat ’em, join ’em” motto to heart with a first-of-its-kind program that gamifies the experience of IRL travel. Kentucky Tourism has launched Great…
To kick off TelevisaUnivision’s 2024 upfront, attendees were treated to a vivacious opening number: an original song written and composed by the TelevisaUnivision music team, Carlos Marmo and Agustin Barreto. The number was choreographed and directed by Luis Salgado, from hit Broadway shows In the Heights and On Your Feet; featured Manny Marquez (On Your…
Casual dining classic Applebee’s recently enjoyed a clear and positive brand mention in the finale episode of reality TV juggernaut Vanderpump Rules, wherein the group heads to San Francisco for a glamorous evening celebrating a close friend’s business launch. The magical earned moment happened when spotlight star Ariana Madix and a subsection of the partygoing…
Casual dining classic Applebee’s recently enjoyed a clear and positive brand mention in the finale episode of reality TV juggernaut Vanderpump Rules, wherein the group heads to San Francisco for a glamorous evening celebrating a close friend’s business launch. The magical earned moment happened when spotlight star Ariana Madix and a subsection of the partygoing…
Casual dining classic Applebee’s recently enjoyed a clear and positive brand mention in the finale episode of reality TV juggernaut Vanderpump Rules, wherein the group heads to San Francisco for a glamorous evening celebrating a close friend’s business launch. The magical earned moment happened when spotlight star Ariana Madix and a subsection of the partygoing…
Last week, when people from the advertising industry began to dump on Apple’s new iPad advertisement on LinkedIn, I wondered what the fuss was about. Turns out that people working in creative industries don’t like it when the richest company on earth wantonly flattens guitars, books, collectibles, and other art objects. If you haven’t seen […]
The post First Apple Crushes It, and Then Samsung Uncrushes It appeared first on Adpulp.
Much like The Emperor’s New Clothes, where the tailor exposes the vanity of his ruler, the unveiling this week of Jonathan Yeo’s portrait of King Charles III has been very … revealing. The portrait has been met with both gasps of astonishment and ridicule throughout the world, as well as the expected praise. The dramatic…
Much like The Emperor’s New Clothes, where the tailor exposes the vanity of his ruler, the unveiling this week of Jonathan Yeo’s portrait of King Charles III has been very … revealing. The portrait has been met with both gasps of astonishment and ridicule throughout the world, as well as the expected praise. The dramatic…
Arising from the free-form San Francisco radio scene of the 1960s, he became an influential voice on the powerhouse WPLJ in New York.
Much like The Emperor’s New Clothes, where the tailor exposes the vanity of his ruler, the unveiling this week of Jonathan Yeo’s portrait of King Charles III has been very … revealing. The portrait has been met with both gasps of astonishment and ridicule throughout the world, as well as the expected praise. The dramatic…
Between the pandemic years and the writers’ strike, the television industry has not seen a standard week of upfronts in nearly five years–a lifetime ago in the rapidly changing TV ecosystem. However, at upfront presentations across New York this week, ad industry executives felt relief at the return to normalcy–or something like it–for the annual…
Between the pandemic years and the writers’ strike, the television industry has not seen a standard week of upfronts in nearly five years–a lifetime ago in the rapidly changing TV ecosystem. However, at upfront presentations across New York this week, ad industry executives felt relief at the return to normalcy–or something like it–for the annual…
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A equipe da OpenAI dedicada aos riscos existenciais da inteligência artificial foi desmantelada. Todos os membros do grupo, conhecido como “superalignment team”, saíram ou foram incorporados a outras equipes de pesquisa, conforme confirmado pela WIRED. Histórico da Equipe Em julho do ano passado, a OpenAI anunciou a criação de uma nova equipe de pesquisa para …
Leia OpenAI dissolve equipe focada em riscos existenciais da Inteligência Artificial na íntegra no B9.
Much like The Emperor’s New Clothes, where the tailor exposes the vanity of his ruler, the unveiling this week of Jonathan Yeo’s portrait of King Charles III has been very … revealing. The portrait has been met with both gasps of astonishment and ridicule throughout the world, as well as the expected praise. The dramatic…
Humans play. Dogs and cats play. The animals that we eat after they’ve spent a miserable life in warehouses like to play. Even insects. Bees, for example, have been found to engage in playful activities. But plants? Sessile and silent, plants are denied the ability to enjoy any activity associated with recreational pleasure and enjoyment.
S?pela Petric?, PL’AI, 2020
Špela Petri? , PL’AI, 2020
S?pela Petric?, PL’AI. Meta.Morf 2024 – [up]Loaded Bodies at Trøndelag Senter for Samtidskunst. Photo: Juliane Schütz
PL’AI, an installation i discovered at the Meta.Morf Biennale for Art and Technology in Trondheim, explores the possibility of play between cucumber plants and an AI robot. With this work, Špela Petri? investigates the notion of a play as an ontological condition of all living bodies, including plants. The act of playing —unlike games, which are limited by clear rules or goals- reflects the curiosity of existence and suggests the existence of inner life.
The project meant that the relationship between plants and machines had to be entirely remodelled. So far that relationship has been driven by extractivist interests. In the agricultural industry, for example, AI technologies are used for crop monitoring, maximising yields, reducing water and pesticide usage. Therefore, the artist had to design technologies that would see plants as partners, not as mere resources.
S?pela Petric?, PL’AI, 2020
First, Petri? had to engineer an AI-powered robot which sole purpose is to play with plants. In an echo of the artist’s iconic Skotopoiesis performance, the AI-robot had to adapt to plant temporality. Instead of doing what it does best -computing fast, the machine has to drastically slow down and play in cucumber time, which requires some kinetic and cognitive adaptations that are too challenging for humans.
PL’AI is a three-metre tall robot developed in collaboration of experts from the fields of computer and cognitive science, biology, engineering, design, art and philosophy. At the top of the machine, orange, blue and pink bouncy balls dangle from stainless steel threads. At the bottom, the tray with all the nutrients that cucumber seeds need to thrive.
As they grow, cucumbers use tendrils to explore their environment in a swaying motion, sensing touch, light and perhaps even scents. If they come across a suitable object or surface (in this case, the robot’s wire) they wrap around it and pull on it with a helical coiling mechanism.
The robot approaches the plants using the 36 individually controlled threads, their rhythm mirroring the tendrils’. It senses the cucumbers and feeds the images through a neural network, which in turn reconfigures the AI’s image of the plant and determines how to move the coloured balls and enter in contact with it.
Over time, the suspended wires of the robot transform into a trellis that allows the cucumber plants to stretch, flower and fruit, eventually producing cucumbers.
S?pela Petric?, PL’AI, 2020
S?pela Petric?, PL’AI, 2020
Špela Petri?, PL’AI, 2020. © ZKM | Center for Art and Media; photo: Jonas Zilius
While the visitor might not see play unfolding with their own eyes, they can observe the “exchanges” between the plants and the machine on a computer screen, which continuously replays the last 24 hours of interaction as a time-lapse video and reports on the latest steps taken by the AI robot.
PL’AI questions how we can employ technology to engage with living entities that manifest their complexity and cognitive abilities in radically different forms. The work also brings together plant intelligence and machine intelligence, two forms of intelligence that we struggle to fully comprehend and that force us to reconsider our overarching conception of life.
PL’AI is at Trøndelag Senter for Samtidskunst and other venues across Trondheim until 18 August. The festival Meta.Morf 2024 – [up]Loaded Bodies is curated by Zane Cerpina, Boris Debackere, Espen Gangvik and Florian Weigl.
Previously: Pareidolia. AI finds faces on grains of sand.
Casual dining classic Applebee’s recently enjoyed a clear and positive brand mention in the finale episode of reality TV juggernaut Vanderpump Rules, wherein the group heads to San Francisco for a glamorous evening celebrating a close friend’s business launch. The magical earned moment happened when spotlight star Ariana Madix and a subsection of the partygoing…
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