In the summer of 1993, readers of the Los Angeles Times opened their papers to a startling bit of news–and for once it wasn’t about wildfires, mudslides or Michael Jackson. “Work clothes worn by dad and other unhip people are now all the rage among some youths,” ran the headline. And while the story mentioned…
Marketers and adtech firms have latched onto metadata to improve ad targeting on the web and connected television, as data quality worsens with cookie decline. Metadata is data about the environment of the ad, said Mike O’Sullivan, co-founder of the data firm Sincera. “It’s data that puts the transaction in context,” he said. While metadata…
Advertising Agency : MirrorNation
Chief creative : Romel Joseph
Chief Creative Art : Sreekumar Lakshman
Account Director: Vidisha Dave
Digital Illustration : Muhammed Riyas
Illustration : Sarath
Graphic Designer: Dhanush
Brand Manager : Meryl Freeda
A OpenAI anunciou atualizações importantes para o DALL-E, sua ferramenta de geração de imagens baseada em inteligência artificial. Integrada ao ChatGPT, agora é possível fazer edições na imagem e obter sugestões de estilo pré-definidas. Basta selecionar o que deseja alterar e enviar um comando de texto que vai afetar, especificamente, apenas a área escolhida. Já …
Leia Agora é possível editar imagens do DALL-E sem sair do ChatGPT na íntegra no B9.
I’m no Gary Vee, but a recent LinkedIn post about my aversion to timesheets garnered over half a million impressions and sparked a surprisingly spicy debate about client-agency finances. I was curious about the volume of pushback from folks defending the hours-based billing systems that I believe may result in the death of our industry….
Even if you’ve never been to Chicago, you’ve probably heard that its hot dogs are the stuff of legends. Because there are so many different ways to prepare a hot dog in the Windy City, ordering regular old ketchup is considered a faux pas. But ketchup lovers need not suffer any longer. Getting ahead of…
Na atual rinha de bets, o Fluminense trocou a Betano pela Superbet, no que será o quarto maior valor em patrocínio do futebol brasileiro. Para se despedir como patrocinadora do clube, a Betano lançou a campanha “Fizemos História”, um tributo ao período vitorioso vivido pelo clube carioca de 2021 a 2024. A iniciativa, criada pela …
Leia Inteligência artificial ressuscita a voz de Cartola em tributo ao Fluminense na íntegra no B9.
When it comes to travel, a road trip with loved ones is an American tradition. However, it can be frustrating when rental companies run out of cars during busy holiday weekends or when you decide to drive to visit family out of town at the last minute. That’s where Turo comes in. Turo is a…
Comedian and actress Kristin Wiig reprises her famous Saturday Night Live character, Target Lady, in Target’s national ad campaign for its new membership program. Wiig’s character, which she created at improv and sketch comedy group The Groundlings and later became a fixture of SNL in the early 2000s, was a dim-witted and quirky Target employee…
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| THE ORIGINAL? Coca-Cola « Bottlebeats » 100th Birthday – 2015 « A birthday song on Soundcloud that looks like the Coke Bottle » Source : Creative Criminals Agency : Ogilvy & Mather Frankfurt (Germany) |
LESS ORIGINAL Coca-Cola « Magic Audios » – 2024 « Draw the iconic Coca-Cola bottle using Whatsapp audios » Source : 2024 Clio Awards GOLD Agency : Ogilvy Sao Paulo (Brazil) |
Spotify’s latest advertising product, Live Experiences, lets brands integrate with and sponsor its events for the first time. The company has hosted bespoke events for over seven years, but it has historically used them as marketing vehicles to promote new products, campaigns or artists, said head of experiential and content production Keyana Kashfi. “We wanted…
The 2024 NewFront’s schedule is finally here. Though this year features new additions and companies such as Amazon and Peacock departing, IAB’s 2024 schedule largely mirrors last year’s lineup. Events take place from April 29th to May 2nd in New York, with presentations showcasing the latest innovations in technology, data and ads. “If you think…
(TrendHunter.com) The Nothing Phone (2a) Micro smartphone was debuted by the tech brand as a concept product for April Fool’s Day that identifies what it might look like if the company were to create an ultra-…
Fri Forjindam knew New York wasn’t for her after experiencing her first blizzard. After her master’s, the Columbia University theater graduate moved to sunny Los Angeles and continued to pursue her acting dreams. To pay the bills, she landed a gig as an executive assistant at Thinkwell Group, the global design and production agency behind…
As influencer marketing has grown into a multibillion-dollar business, influencer trips have evolved into bigger and more lavish affairs, with brands looking to outdo their rivals. But many consumers are wondering if there’s a ceiling to such extravagance. Criticism hit a high note earlier this year when beauty brand Tarte flew influencers, along with their…
Around this time in 2023, Bud Light started a marketing firestorm when it partnered with transgender influencer Dylan Mulvaney and then seemed to distance itself from the relationship amid backlash. The fallout continues to smolder. Global mentions of Bud Light across social networks such as X, Reddit and Instagram surpassed 800,000 during the week of…
(TrendHunter.com) Palworld GO, the mobile adaptation of the popular console and PC game Palworld, is an innovative addition to the monster-capturing genre. Developed by Pocket Pair, this app promises to bring the…
David Ellison, the founder of the Skydance media company, met with Paramount’s board of directors late last month to discuss the deal.
The estate had accused two podcast hosts of infringing on its copyrights by training an A.I. algorithm on five decades of Mr. Carlin’s work.
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