The first electric vehicle ad to air during the Super Bowl was in 2019, when Audi ran its “Cashew” ad teasing a “thrilling future” in which the brand turns a third of its fleet electric by 2025. By Super Bowl 2022, the number of EV ads jumped to six–roughly mirroring the growth of the category…
Soda brand Poppi will bring its vision for the future of soda to Super Bowl 58 in a 60-second spot from creative agency Virtue Worldwide. “The Future of Soda Is Now” references major inventions and accomplishments throughout human history, before explaining why Poppi will change the way consumers think about soda: namely, because each can…
This year, the Super Bowl wants to give viewers movie trailers that make them Marvel. Heading into Sunday’s game between the Kansas City Chiefs and the San Fransisco 49ers, rumors ran wild that Disney would roll out the first look at Marvel’s Deadpool 3, showcasing Ryan Reynolds’ highly anticipated turn as Wade Wilson in a…
Introducing AIQ, presented by Microsoft Advertising, a new limited podcast series hosted by Cathy Hackl that’s dedicated to leveling up your IQ around all things artificial intelligence. Over the next four weeks, the series will focus on generative AI: what it is, how brands can use it to their advantage, and what pitfalls they should…
The great majority of advertising agencies and the people who work for them never come close to making a Super Bowl commercial. Goodby Silverstein & Partners doesn’t have this problem. GS&P is in a league of its own. The legendary San Francisco agency has not one, but four spots airing during Sunday’s big game. This […]
The post Goodby Silverstein & Partners’ Adverganza Is A Bowl Unto Itself appeared first on Adpulp.
It’s an unlikely roster that includes scientists, elite athletes and marketers from one of the biggest sports brands in the world. But they are coming together to achieve the same goal: help athletes on all levels manage pressure and return to the joy of sport. On the latest episode of Yeah, That’s Probably an Ad,…
Após uma década longe dos holofotes do Super Bowl, a Volkswagen marca seu retorno para contar sua história de 75 anos nos Estados Unidos, uma jornada que começou com a curiosa chegada do Fusca (lá chamado de Beetle) em 1949. Beetle, De Estranho a Ícone: O anúncio intitulado “An American Love Story” inicia com a …
Leia Volkswagen celebra sua odisséia americana no Super Bowl 2024 na íntegra no B9.
Após uma década longe dos holofotes do Super Bowl, a Volkswagen marca seu retorno para contar sua história de 75 anos nos Estados Unidos, uma jornada que começou com a curiosa chegada do Fusca (lá chamado de Beetle) em 1949. Beetle, De Estranho a Ícone: O anúncio intitulado “An American Love Story” inicia com a …
Leia Volkswagen celebra sua odisséia americana no Super Bowl 2024 na íntegra no B9.
Noah Shachtman, the magazine’s editor in chief since 2021, is resigning because of editorial differences with the chief executive Gus Wenner.
With the array of streaming services available today, viewers have more ways than ever to watch television, often opting for ad-free experiences that many find preferable. But what has this meant for advertisers? To learn more about the evolution of TV advertising, we spoke to Jon Steinlauf, chief U.S. advertising sales officer at Warner Bros….
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
