Avon Promotes CMO Kristof Neirynck to CEO

Beauty business Avon has named its chief marketing officer Kristof Neirynck as its new chief executive following the departure of Angela Cretu after 25 years, although she will continue to work with the business as an adviser. Neirynck will take over the role from Jan. 1 after two years of running the marketing for the…

Geico’s Gecko and Netflix’s Leo Star in Streamer’s First Co-Branded Ad Tier Campaign

A year after Netflix launched its ad-supported tier, the streamer feels confident enough in its foundation to dive into custom co-branded creative on the platform, giving brands new opportunities to reach additional audiences–something marketers have been searching for since the tier debuted. Netflix partnered with Geico for co-branded creative that brings the Geico Gecko and…

25 Self-Care Gift Ideas – From Influencer-Backed Green Powders to Vibrating Foam Rollers (TOPLIST)

(TrendHunter.com) This round-up of self-care gift ideas signals some innovative products on the market that are sure to promote health and relaxation.

For taking care of the skin, self-care gift ideas round-up…

Bath & Body Works Goes Beyond the Mall With First Work From The Community

Bath & Body Works is celebrating the holiday with a new campaign that touts its medley of fragrances and a really big candle in New York City. The campaign introduces a new creative platform, “Come Back to Your Senses,” developed by Adweek’s Multicultural Agency of the Year, The Community, which won the business after a…

25 Self-Care Gift Ideas – From Influencer-Backed Green Powders to Vibrating Foam Rollers (TOPLIST)

(TrendHunter.com) This round-up of self-care gift ideas signals some innovative products on the market that are sure to promote health and relaxation.

For taking care of the skin, self-care gift ideas round-up…

25 Self-Care Gift Ideas – From Influencer-Backed Green Powders to Vibrating Foam Rollers (TOPLIST)

(TrendHunter.com) This round-up of self-care gift ideas signals some innovative products on the market that are sure to promote health and relaxation.

For taking care of the skin, self-care gift ideas round-up…

The Creatorverse Exchange Resource Hub

Meta and Adweek have partnered to create The Creatorverse Exchange, a community-driven program designed to bring together leading minds in the industry from both the creator and brand marketing sectors. The program aims to benefit both groups as they exchange learnings and expertise from their respective fields while collaborating on creative that addresses the senior…

Cybertruck da Tesla: o “futuro dos veículos elétricos” chega com preço elevado

tesla-cybertruck1

Após anos de expectativa, a Tesla cumpre sua promessa e lança o Cybertruck, uma picape elétrica com design controverso e preço inicial de US$ 61.000. Porque isso importa: O que mais você precisa saber:

Leia Cybertruck da Tesla: o “futuro dos veículos elétricos” chega com preço elevado na íntegra no B9.