On this episode of Brave Commerce, Chris Cowger, svp of global ecommerce and online experience at Dell, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about leadership and turnaround strategies. The conversation begins with Cowger attributing his return to Dell to the quality of professionals and the collaborative environment within the company. He outlines…
The union said it had made no public statement because “we are American labor leaders, aware of our limitations and humbled by the magnitude of this conflict.”
On this episode of Brave Commerce, Chris Cowger, svp of global ecommerce and online experience at Dell, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about leadership and turnaround strategies. The conversation begins with Cowger attributing his return to Dell to the quality of professionals and the collaborative environment within the company. He outlines…
(TrendHunter.com) This Ghibli bag collection has been created by Ensky in Japan as an homage to Studio Ghibli that’s perfect for avid fans to add into their autumnal wardrobe. The collection includes three…
In the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and Adweek reporter Emmy Liederman are joined by Rare Beauty CMO Katie Welch at Brandweek’s Marketing Vanguard Lounge. The trio discusses what goes on in front of and behind the scenes to ensure consumers feel good in their products, whether it’s…
Whether delivered with a collective nod of approval or a head shake in disdain, “the friend test” has been a cornerstone of dating rituals. According to market research firm OnePoll, 75% of Gen Z singles regularly discuss dating with their peers. Now, thanks to a new Tinder feature, those peers can be more hands-on in…
Real estate isn’t always a topic that receives a warm welcome in conversations. For some, it’s an exciting and thrilling subject; for others, it can be quite dull. Estate Media is changing that by creating informative yet entertaining content about buying and selling real estate. Estate Media is a media company founded by Million Dollar…
While the long-lasting impacts of the 2023 FIFA Women’s World Cup are still unfolding, the rapid growth of Spanish-speaking audiences is easy to see. Despite the U.S. Women’s National Team exiting the tournament in the knockout rounds–the earliest it has ever departed a World Cup–and powerhouses Canada, Brazil and Germany also getting bounced, the tournament…
IKEA garante que seus móveis não vêm com monstros de fábrica em uma campanha de Halloween que fala diretamente ao imaginário infantil. A criação é da Ogilvy Berlin e Ogilvy UK. Pq isso importa Em uma época em que o sobrenatural ganha destaque na mídia, a IKEA usa o bom humor para “tranquilizar” pais e filhos: …
Leia “Monstros não incluídos”: campanha da IKEA promete noites tranquilas no Halloween na íntegra no B9.
As the dreamy duke from Bridgerton, Reg?-Jean Page worked his smoldering magic to win over his on-screen love interest, along with a massive Netflix audience. In a commercial for Seedlip, the heartthrob exercises his literal sleight of hand to promote the booze-free spirits brand and drop a new tagline, “Choose Different.” The spot debuts during…
Earlier this month, Google made changes to the types of inventory that get included in certain YouTube ad buys by default, the latest example of platform algorithms choosing where ads ultimately run. Google introduced brand consideration tool, Video View campaigns, which places ads across in-stream, in-feed and Shorts placements. The company introduced the format in…
The espresso martini is one of the most popular drinks in the world. But with people cutting back on nights out amid the cost of living crisis, Kahl?a has called on a special guest to reassure drinkers they can still enjoy coffee-based cocktails at home. The brand tapped Salma Hayek Pinault to star in its…
Darla Price, president of Ogilvy New York, is reimagining a pitch process that evaluates long-term partnership potential over isolated ideas. She posed to a group of other agency execs that the 4A’s brought together, “Wouldn’t it be interesting if pitches evolved to not be about creative work?” “It should be about the chemistry, about how…
The creator economy continues to evolve at a rapid rate. Impacted by current events across multiple industries like the entertainment work stoppages and fossil fuel brands entering the space for the first time to gain the trust of socially conscious Gen Z consumers, creators are at an inflection point in their careers when it comes…
Apparel brand Ugg worked with AR technology company Zero10 to promote its new UggExtreme cold weather clothing and footwear collection with an augmented reality experience in its New York flagship on Fifth Avenue. From now until Jan. 19, 2024, visitors to the Ugg NY flagship can enter a pop-up area featuring a winter-inspired backdrop and…
The idea started with Duke the dog. The golden retriever is the pet of Jay Bush, brand ambassador for Bush’s Best, the well-known brand of baked beans. Duke is also the star of the brand’s TV spots, which usually feature the canine “talking” to his human about the Bush family’s secret recipe, which includes bacon…
O McDonald’s lança “Meu Méqui”, um programa de fidelidade que promete transformar a forma como os consumidores interagem com a marca. O lançamento tem campanha criada pela GALERIA.ag. Pq isso é importante Em um mercado cada vez mais digital, onde 61% das vendas da rede já são online, o McDonald’s busca fortalecer seu relacionamento com …
Leia “Meu Méqui”: McDonald’s lança programa de fidelidade na íntegra no B9.
Missiles, violence, refugees and death–for news publishers covering the horror unfolding throughout Israel and Gaza, the language of their reporting reflects the brutal realities of war. But that same language also triggers a series of brand safety measures–keyword blocklists, sentiment analysis, or contextual filters–that companies use to prevent their ads from running alongside polarizing content….
Earlier this year, the World Federation of Advertisers (WFA) released its second global diversity, equity and inclusion census, which discovered that despite all of the pledges made across the industry in the two years since the previous census was run, little-to-no progress had been made within workplaces. There has often been criticism of the accessibility…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
