UNHCR’s Moving Film About Refugees Targets People Who Look the Other Way

The number of refugees in the world reached 35.3 million at the end of 2022-up from 27.1 million in 2021 and the largest ever increase recorded, according to UNHCR (the United Nations Refugee Agency). But as the global refugee crisis intensifies and triggers polarized debate, it can be all too easy for people to tune…

Crystal-Clear 4K Projectors – This Ultra Short-Throw Projector

(TrendHunter.com) AWOL Vision, a Florida-based company that is dedicated to providing high-quality offerings in the home entertainment and audiovisual technology space, has launched a brand new ultra short-throw…

Avocados and Coconuts Cracks Open Creativity in New Juice Shop Spot

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Drinks & Alcohol

John Lansing, NPR’s CEO, to Retire at Year’s End

John Lansing, who has run the broadcaster for four years, said it was now in the early stages of a national search for his successor.

Brave Commerce Podcast: The Challenges and Triumphs of Mission-Driven Marketing

In this episode of Brave Commerce, Amina Pasha, chief marketing officer at Thrive Market, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the intricacies of mission-driven marketing and the strategies that have fueled the ecommerce retailer’s growth. Speaking about leadership and brand experience, Pasha highlights that being a leader in the marketing field goes…

Google estreia novo logo do Android na versão 14 do sistema operacional

Google Android

A tempo do Android 14 no Pixel 8, que será lançado no dia 4 de outubro, Google revela logo repaginado para o sistema operacional mobile. Detalhes: Logo Repaginado: O logo do Android sofreu uma mudança sutil. A fonte agora se alinha mais com a do Google, e “Android” começa com “A” maiúsculo. Robô em 3D: …

Leia Google estreia novo logo do Android na versão 14 do sistema operacional na íntegra no B9.

Adweek Podcast: How the Kansas City Chiefs Are Winning on and off the Field

Two years ago, an official full-time marketing team for the Kansas City Chiefs brand was formed for the first time ever. One year ago, the team won the Super Bowl. In the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and Adweek Podcast Network senior producer Al Mannarino are joined by…

Zoom extends its name to ‘Zooooooooooom’ with help from Andrés Cantor

The soccer announcer, famed for his lengthy goal calls in soccer, stars in comic spot about the app’s expanded offerings.

Audi of America names new CMO, expanding the role to include communications

Emilie Cotter, the automaker’s chief communications officer since 2020, was promoted to the position.

NPR C.E.O. to Retire at Year’s End

John Lansing, who has run the broadcaster for four years, said it was now in the early stages of a national search for his successor.

Top 35 Travel Trends in September – From Barbie-Themed Luxury Suites to Rugby-Themed Getaways (TOPLIST)

(TrendHunter.com) From a real-life Barbie dreamhouse to an entire getaway in Dubai for rugby enthusiasts, the September 2023 travel trends prove that novel, one-of-a-kind experiences have never been in higher demand….

Girl math TikTok trend—how brands can get it right

Marketers including Ulta Beauty and Five Below are hopping on the #girlmath trend, but they need to be careful they don’t condescend.

The top 5 creative campaigns you need to know about right now

From Nike to Yeti, a week of fresh takes and fun stunts.

Buyer of Trump’s Truth Social Gets More Time to Complete Long-Delayed Merger

Shareholders in a shell company that has been trying for nearly two years to merge with former President Donald Trump’s media company approved a 12-month extension to complete the deal.

Snooki and e.l.f. Urge Suntan Fans to ‘Go SPF Yourself’ in Cheeky Campaign

Jersey Shore icon Nicole “Snooki” Polizzi (now LaValle) has a message for those spending the final days of summer getting out in the sun: “Please tan responsibly!” The warning from the fiery reality personality–famed for her memorable one-liners and love of the beach and pickles–also serves as the face of the new campaign from e.l.f…

DTC marketing news and trends—tracking the industry ups and downs

The direct-to-consumer news you need to know this week, from retail moves to financial updates.

Making the streets safer / Un petit éclairage était nécessaire

THE ORIGINAL?
Handsaway « Fearless night » – 2021
Watch the Case Study Film
Source : Cannes Lions BRONZE
Agency : TBWA Paris (France)
LESS ORIGINAL
InDrive « Light the night » – 2023
« Making the streets of Cairo safer,
one billboard at a time »
Agency : Havas Middle East (Egypt)

Trump Media Buyer Gets More Time to Complete Long-Delayed Merger

Shareholders in a shell company that has been trying for nearly two years to merge with former President Donald Trump’s media company approved a 12-month extension to complete the deal.

LG Ad Solutions Names Michael Hudes New CEO

LG Ad Solutions has a new chief executive. Top line The company tapped Michael Hudes as its new president and CEO, with the exec also joining the board of directors. Hudes was a co-founder and chief commercial officer at Zenapse, and has held roles at Lyft, Clear Channel, YuMe/RhythmOne and Organic. Between the lines The…

PHD Worldwide names new CEO

Guy Marks succeeds Philippa Brown at PHD Worldwide.