Aug
28
Yeti CMO on the brand’s new viral ads—and product as the proof point of sustainability
Posted in: UncategorizedThe company’s clever outdoor boards have been getting lots of attention, but they’re only part of the story.
Aug
27
Veteran Studio Negotiator Faces Striking Writers and Actors
Posted in: UncategorizedCarol Lombardini, the studio voice in union talks, values a low profile. That hasn’t kept striking writers and actors from casting her as a villain.
Aug
26
Agency news you need to know this week
Posted in: UncategorizedMcCann Worldgroup’s first global president, OKRP says “nada” to “yada yada” and Simply Orange offers an all-in-one breakfast drink.
Aug
26
Durable Weatherized Stealthy Sneakers – HOKA Presents a GORE-TEX Iteration of the Clifton 9
Posted in: Uncategorized
(TrendHunter.com) HOKA presents a new durable update of its Clifton 9 sneaker model only about seven months since the original shoe’s drop. The silhouette is set to launch officially on September 1st online and…
Aug
26
15 Chic Swimwear Lines – From Y2K Butterfly Swimsuits to Recycled Plastic Swimwear (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) Chic swimwear that is also comfortable and flattering may sometimes be a challenge to find. However, many brands on the market are competing to develop the perfect silhouette that blends…
Aug
26
Behind Selena Gomez’s Rare Beauty makeup brand partnership with Hulu’s ‘Only Murders in the Building’
Posted in: UncategorizedDTC brands are finding ways to reach streaming audiences without purchasing traditional ads.
Aug
25
Building a Community for Wellness With WW’s Amanda Tolleson
Posted in: UncategorizedAs Global CMO, with a background far from the heritage brand landscape, Amanda Tolleson has spearheaded a remarkable transformation that has taken WW, also known as WeightWatchers, from its 60-year-old workshop roots into a thriving digital community, all while preserving the brand’s core values and sense of community. While the startup landscape often involves building…
Aug
25
Fall fashion marketing—how consumers prioritize price and quality over social responsibility
Posted in: Uncategorized3 Harris Poll strategies to guide brands.
Aug
25
Heineken exits Russia with a €1 sale of its Russian operations to Arnest Group
Posted in: UncategorizedThe new owner won’t have the right to sell the Heineken brand in Russia and Amstel will also leave the market.
Aug
25
Wild Gift signs Julian Marshall, Director of the Award winning George Floyd Documentary
Posted in: Uncategorized
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admovers
Dynamic Young Filmmaker Behind Webby-Winning George Floyd Documentary Signs With Leading LA Production Company Founded by David Mitchell and Tomer De
Aug
25
Top 54 Life Stages Trends in August – From Financial Literacy Board Games to Family-Inclusive Camps (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) The August 2023 life stages trends showcased an array of innovative ideas that catered to the diverse needs of individuals at different phases of life. Families with young children embraced the…
Aug
25
Watch the newest commercials from Apple, Oakley, Lowe’s and more
Posted in: UncategorizedApple serves up a 30-second TV cut of a touching ad starring disabled pets.
Aug
25
Nescafé celebra 70 anos no Brasil com redesign inspirado na cultura nacional
Posted in: Uncategorized
Nescafé lançou uma edição comemorativa para marcar seus 70 anos no Brasil, uma trajetória que está intrinsecamente ligada à criação do café solúvel no país: um pedido de ajuda do governo brasileiro para aumentar a vida útil do café estocado após a quebra da bolsa de Nova York em 1929. A edição especial leva os …
Leia Nescafé celebra 70 anos no Brasil com redesign inspirado na cultura nacional na íntegra no B9.
Aug
25
KFC Expresses Remorse for the Utensils Left Behind by Its ‘Finger Lickin’ Good’ Chicken
Posted in: UncategorizedSincere apologies are hard to come by in this world, but every now and again, a brand is compelled to express public remorse. For KFC Canada, the time has finally come for a reckoning with all the utensils left behind by its “finger lickin’ good” chicken. The “finger lickin’ good” tagline has been with the…
Aug
25
As Nielsen incorporates Amazon’s own data, networks demand answers
Posted in: UncategorizedTV network executives are alleging bias from two referees in the industry—Nielsen and the Media Rating Council.
Aug
25
Inside the Campaign: The NFL and 72andSunny Go Off Script for Season-Long Campaign
Posted in: UncategorizedFor generations, the mutterings of fans who witnessed improbable on-field moments fueled the myth that National Football League Games were scripted. When former NFL player Arian Foster claimed earlier this year that he was handed such a script, that myth metastasized into memes. Former NFL player arian foster admits NFL is literaly rigged pic.twitter.com/RSfqF1OwKI –…
Aug
25
RoC Skincare names Gravity Road as its TikTok agency of record—inside the growing trend
Posted in: UncategorizedRoC is the latest brand to hire a TikTok-specific agency of record, following drinkware brand Stanley appointing GSD&M to the role.
Aug
25
Airbnb lança campanha global: solução única para todos os viajantes
Posted in: Uncategorized
Airbnb quer se promover como a solução única para todas as necessidades de viagens e hospedagens. Porque isso é importante: A campanha “Get an Airbnb” é uma tentativa estratégica de se posicionar como a escolha ideal para diferentes tipos de viajantes. Para tanto, a comunicação aborda as desvantagens das hospedagens mais tradicionais como hotéis e …
Leia Airbnb lança campanha global: solução única para todos os viajantes na íntegra no B9.
Aug
25
YouTube’s Latest Ding Raises Questions Over Its Compliance With Apple’s Privacy Policies
Posted in: UncategorizedTwo years ago, Apple rocked the mobile privacy world by introducing its App Tracking Transparency framework, which requires app publishers to get peoples’ consent to track them. The resulting lack of available signals and attribution spurred many mobile advertisers to rely more on earned channels, eschewing paid media altogether. But YouTube may still be tracking…
Aug
25
W+K’s global spot for Korea’s Bibigo has manic K-pop energy and a song you won’t forget
Posted in: UncategorizedPrettybird director Lucrecia Taormina helps kick off a high-octane campaign themed ‘Live Delicious.’
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