Apr
26
Media companies pressed to open up walled gardens in new global charter for advertisers
Posted in: UncategorizedWFA global playbook calls out media “self-preferencng” amid Google litigation but sees broader issues.
Apr
26
Embracing AI without fear of being replaced—5 creative mindset shifts
Posted in: UncategorizedHow to leverage AI to improve workflows and spark new creative ideas.
Apr
26
5 AI-focused influencers for brands to follow
Posted in: UncategorizedFrom curators of helpful demos to deep-dive podcasters.
Apr
26
Google’s cookie replacement—inside a publisher’s test of the new ID
Posted in: UncategorizedOnline publisher Graham Media adopted new ID system to restore some of the value lost during the cookie purge.
Apr
26
Ogilvy, We Believers, FCB New York and Smuggler win top honors at Clio Awards
Posted in: Uncategorized“Corona Plastic Fishing Tournament” and “Morning After Island” each picked up three Grand Clios on Tuesday.
Apr
26
Michael Denneny, 80, Dies; Editor Created Outlets for Gay Literature
Posted in: UncategorizedIn a largely closeted era, he was a founder of a magazine devoted to gay and lesbian writing and an imprint devoted to L.G.B.T. fiction and nonfiction.
Apr
26
Tucker Carlson and Don Lemon Hire Bryan Freedman, a Top Hollywood Lawyer
Posted in: UncategorizedBryan Freedman has a track record of getting multimillion-dollar settlements for TV stars and has represented celebrities like Quentin Tarantino, Julia Roberts and Seth Rogen.
Apr
26
Alphabet Shrugs Off Advertising Slump, Thanks to Search Engine
Posted in: UncategorizedGoogle’s parent company returned to sales growth, even as an advertising slowdown continued to crimp YouTube.
Apr
26
Watch the newest commercials from T-Mobile, Visionworks, Meijer and more
Posted in: UncategorizedSupercenter chain Meijer promotes the Meijer LPGA Classic for Simply Give.
Apr
26
Watch the newest commercials from T-Mobile, Visionworks, Meijer and more
Posted in: UncategorizedSupercenter chain Meijer promotes the Meijer LPGA Classic for Simply Give.
Apr
26
IA e política: partido Republicano lança vídeo gerado por inteligência artificial contra reeleição de Joe Biden
Posted in: Uncategorized
? Ataque feito com IA: O Partido Republicano lançou um vídeo com imagens geradas por inteligência artificial (IA) para criticar o presidente americano Joe Biden, que anunciou sua campanha de reeleição para 2024. O vídeo, intitulado “Beat Biden”, foi divulgado no canal oficial do Comitê Nacional Republicano no YouTube e mostra um retrato sombrio dos Estados …
Leia IA e política: partido Republicano lança vídeo gerado por inteligência artificial contra reeleição de Joe Biden na íntegra no B9.
Apr
26
Esgotamento Materno: O Boticário destaca importância da rede de apoio em campanha para o Dia das Mães
Posted in: Uncategorized
? Esgotamento materno: O Boticário lançou uma campanha para o Dia das Mães que destaca a jornada desafiadora da maternidade e propõe uma reflexão sobre o esgotamento materno. Com a iniciativa, a marca busca ser um agente transformador na rotina das mães e conscientizar sobre a importância da rede de apoio. ? Mães sobrecarregadas: a campanha foi …
Leia Esgotamento Materno: O Boticário destaca importância da rede de apoio em campanha para o Dia das Mães na íntegra no B9.
Apr
26
Mattel apresenta a primeira Barbie com síndrome de Down
Posted in: Uncategorized
? Barbie com síndrome de Down: Em parceria com a Sociedade Nacional de Síndrome de Down (NDSS) dos Estados Unidos, a Barbie apresentou sua primeira boneca representando alguém com síndrome de Down. A boneca faz parte da linha Fashionistas da Mattel, caracterizada por sua diversidade, que também inclui uma Barbie com aparelho ortodôntico e um Ken …
Leia Mattel apresenta a primeira Barbie com síndrome de Down na íntegra no B9.
Apr
26
Nate Silver, FiveThirtyEight Founder, Expects to Depart ABC News Amid Layoffs
Posted in: UncategorizedMr. Silver, who founded the data-driven news site in 2008, said on Twitter that layoffs at the Walt Disney Company had “substantially impacted” FiveThirtyEight.
Apr
26
Google parent Alphabet's ad sales recover, revenue tops forecasts
Posted in: UncategorizedAlso, Alphabet’s cloud unit turned a profit for the first time.
Apr
25
Dawn Davis Resigns as Bon Appétit Editor to Rejoin Simon & Schuster
Posted in: UncategorizedMs. Davis, who headed the food magazine after a time of turmoil, will head the publishing imprint she founded.
Apr
25
Why Asian audiences are moving to connected TV at a faster rate
Posted in: UncategorizedRelative strength of Asian-inclusive content on streaming drives shifts and produces boost for advertisers, report finds.
Apr
25
Thriller: Ryan Gosling Escapes with A New TAG Heuer Carrera
Posted in: UncategorizedActors. They’re always acting. Ryan Gosling, for instance. Even when he’s lifting an expensive timepiece, he’s acting like it’s no big deal. But it is a big deal. No one—not even a Hollywood movie star—walks off with a TAG Heuer Carrera and gets away with it. The watches in this heritage collection from TAG Heuer […]
The post Thriller: Ryan Gosling Escapes with A New TAG Heuer Carrera appeared first on Adpulp.
Apr
25
BBDO warns against generative AI for client work
Posted in: UncategorizedBBDO Worldwide President and CEO Andrew Robertson encourages employees to explore new AI but raises copyright concerns.
Apr
25
Sam's Club's retail media network names tech and agency partners
Posted in: UncategorizedWalmart sibling starts with group of five, including CommerceIQ, Pacvue, Skai, Flywheel and Stackline.
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