Metro by T-Mobile selects OKRP as US creative AOR

Metro By T-Mobile spent $164 million on US measured media last year, according to Vivvix, including paid social data from Pathmatics.

WhatsApp agora permite usar a mesma conta em diversos dispositivos simultaneamente

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? WhatsApp multi-dispositivo: O WhatsApp anunciou a expansão do recurso multi-dispositivo, permitindo que os usuários utilizem sua conta em vários smartphones. A funcionalidade estará disponível para todos nas próximas semanas. ? Configuração simples: Para configurar um telefone secundário, basta tocar na opção “vincular à conta existente” e escanear o código QR gerado no telefone principal. …

Leia WhatsApp agora permite usar a mesma conta em diversos dispositivos simultaneamente na íntegra no B9.

22Squared hires Toygar Bazarkaya as chief creative officer

The Atlanta shop hires the longtime creative leader from Optimist, where he was also CCO.

Liquid Death made an ‘Enema of the State’ enema kit with Blink-182’s Travis Barker

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Top 80 Games Trends in May – From Bomb-Based Party Games to Rapid-Response Gamer Keyboards (TOPLIST)

(TrendHunter.com) From relaxing fairytale video games to nostalgic mobile game devices, this comprehensive list of game trends in May 2023 features new slot-style titles and the most cutting-edge peripherals on the…

Top 55 Health Trends in May – From Flexible Pain Relief Patches to Oil-Based Breath Serums (TOPLIST)

(TrendHunter.com) This list of health trends in May 2023 includes a variety of dietary supplements designed to help consumers feel their best at every time of day. Additionally, the fitness category has been a hot…

Sam's Club's retail media network names tech and agency partners

Walmart sibling starts with group of five, including CommerceIQ, Pacvue, Skai, Flywheel and Stackline.

TelevisaUnivision's Donna Speciale on why economic volatility won't upend the TV upfront market

Ad chief talks upfront strategy, Hispanic audiences and its advantage over competitors.

Revry to launch LGBTQ+ ad network

PrismRiot platform allows advertisers to reach LGBTQ+ viewers across platforms.

Ad Council announces new chief media officer and board members

The Ad Council has named DJ Perrera, most recently at Boehringer Ingelheim, as its top media executive.

Consumer demand for sustainable packaging increases despite inflation

Eighty-two percent of respondents in a new survey would pay a premium for eco-friendly packaging.

NFL Draft to feature AI artwork from Midjourney

Draft picks will pose with the 3D generative AI art at this week’s event.

FCB Canada’s Eli Ferrara drives innovation with mixed reality, data visualization

Ferrara’s specialty is mixed reality, or the blurring of lines between physical and virtual spaces.

Top 100 Tech Trends in May – From AI-Tuned Gaming Laptops to Indoor High-Heat Steak Grills (TOPLIST)

(TrendHunter.com) From swappable component floor speakers to circadian rhythm support lamps, this list of technology trends in May 2023 highlights the demand for intelligent, easy-to-use systems. As AI continues to…

TBWAMedia Arts Lab’s Emily Gale gives local Apple offices around the world a voice

Gale “beat the drum” for Apple to create locally relevant work for iPhone.

Chris Brandt led Chipotle with craveable content that put food at the forefront

Brandt has transformed Chipotle into a purpose-driven lifestyle brand, making it more visible and culturally relevant.

Top 50 Luxury Trends in May – From Luxury Solar System Sets to Gold-Infused Serums (TOPLIST)

(TrendHunter.com) This list of luxury trends for May 2023 appeals to consumers with expensive tastes, providing the best and the highest quality options across the auto, beauty, and fashion industries.

One stunning…

Heinz achieved its goal of getting the same number of hot dogs and buns in packages

Working with Rethink, Heinz introduced the “Hot Dog Pact,” a rallying cry for the numbers to be equal—which actually worked.

Top 100 Eco Trends in May – From Refillable Powder Sunscreens to Bacteria-Stitched Lab-Grown Shoes (TOPLIST)

(TrendHunter.com) This list of eco trends highlights the continued popularity of alternative, sustainable apparel and the shift towards sustainable business operations. These trends have influenced some of the most…

Introducing the winners of the 2023 Ad Age Creativity Awards

See the year’s best creative work and top marketing and production pros, as chosen by a jury of industry leaders.