Americans Love Cheap Convenience. That Makes Single-Use Plastic Bags Hard to Replace

Shoppers in New Jersey this summer might notice something different at their local CVS and Target stores–a kiosk offering to take back reusable shopping bags for $1 each. It’s part of a new pilot program by Closed Loop Partners’ Consortium to Reinvent the Retail Bag, a multi-year project to develop seamless alternatives to the single-use…

John Underwood, Stylish Sportswriter and Author, Dies at 88

After a fishing trip with Ted Williams in 1967, he collaborated with the baseball great on two books. He also helped the University of Alabama football coach Bear Bryant write his autobiography.

A Joan Didion Party at the New York Public Library

Writers and editors celebrated the author, and sampled her recipes, at a party commemorating the library’s acquisition of her voluminous archive.

A Joan Didion Party at the New York Public Library

Writers and editors celebrated the author, and sampled her recipes, at a party commemorating the library’s acquisition of her voluminous archive.

Snap's advertising weakness leads to its first ever quarterly revenue decline

Shares of Snap, which sees “continued disruption in demand” for advertising, fell 21%.

Questions Swirl About NBCUniversal’s Future After C.E.O.’s Shocking Firing

Mike Cavanagh, now in charge of NBCUniversal, is meeting with talent including Lester Holt and Jimmy Fallon as he ponders next steps for the business.

Amazon profit and cloud-unit sales top estimates

Amazon has been working for more than a year to streamline its businesses to adjust to slowing sales growth in online shopping and its Amazon Web Services division.

Questions Swirl About NBCUniversal’s Future After C.E.O.’s Shocking Firing

Mike Cavanagh, now in charge of NBCUniversal, is meeting with talent including Lester Holt and Jimmy Fallon as he ponders next steps for the business.

Carl’s Jr. and Hardee’s owner hires new media agency as CMO plots marketing changes

CKE looks to decrease investment in national linear TV in favor of digital and connected TV, while crafting separate identities for fast food chains Carl’s Jr. and Hardee’s.

Watch: Autodesk's Dara Treseder on brand building and more

CMO Dara Treseder also explains why Autodesk is making a big bet on marketing despite the shaky economy.

This year marks IKEA’s 45th anniversary in Singapore, and that’s a really long time. TBWASingapore celebrate with the worlds longest IKEA pencil.

Household

“As a nod of appreciation to the people who have supported the brand over the years, we thought it would be fun to create some nostalgia with the icon

Hudson Adds Director Anthony Garth

Director Anthony Garth
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announcement

Full-Service Creative Studio Welcomes Back Filmmaker Known For His Work In Automotive and Fashion Worlds

Proving wrong the old Thomas Wolfe quote

Vice ends flagship show, cuts jobs

The reductions involve more than 100 jobs out of Vice’s 1,500-employee workforce.

Mark Hamill dá aulas de como ser um Jedi para promover o jogo “Star Wars Jedi: Survivor”

Star Wars Jedi

A nova aventura em terceira pessoa desenvolvida pela Respawn Entertainment e Lucasfilm Games chega no dia 28 de abril

Leia Mark Hamill dá aulas de como ser um Jedi para promover o jogo “Star Wars Jedi: Survivor” na íntegra no B9.

Lucky Generals shines star power on work experience for Robert Peston’s Speakers for Schools charity

PSA & Public Interest

Everyone should have a work experience story, yet 66% of young people leave school without one

WPP and IPG report first-quarter results, shares fall

Agency holding companies WPP and IPG maintained their full-year revenue forecasts.

Nomad Editing Company Adds Award-Winning Editor Raj Ramnauth

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announcement

Nomad is pleased to welcome award-winning editor Raj Ramnauth to their roster for US representation.

Nielsen upends TV upfront plans by bringing back panel-only data

Behind Nielsen’s move to offer two alternatives amid network pushback and restoration of accreditation for legacy currency.

Butterkist has ingeniously transformed billboards into gigantic microwaves.

Food

Butterkist has ingeniously transformed billboards into gigantic microwaves that emit a gratifying “ping” sound to promote their brand.

Newsmax Sees a Ratings Boost After Carlson’s Exit at Fox

The niche conservative news channel is still small compared to Fox News, but its viewership has doubled and in some time slots even tripled since Tucker Carlson was dismissed.