Logan Industry Signs Pierre Michel-Estival

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LOGAN INDUSTRY SIGNS PIERRE MICHEL-ESTIVAL

Former Digital Domain Director with Outstanding Resume Including Top Brands and Major Talent Joins L.A

A Year Since Changing Leadership, FCB Leans Into Creativity

Susan Credle and Tyler Turnbull took the helm at FCB a year ago, and in that time they have been working to elevate the storied agency’s creative output. Not that the IPG agency needed a huge overhaul–in fact, it was named Adweek’s Global Agency of the Year in 2020–but Credle and Turnbull knew they still…

Mindshare North America CEO Amanda Richman Steps Down

Mindshare North America CEO Amanda Richman is leaving the media agency, effective immediately. It is unclear what prompted her sudden departure. Employees learned of the leadership change via an email sent today by Mindshare global CEO Adam Gerhart. Adweek obtained a copy of the email, whose subject was simply, “Leadership change at Mindshare North America.”…

Redefining ‘Link in Bio’ With Linktree

From content creators to musicians, social media plays a major role in sharing announcements, current projects and upcoming gigs. In the early days of social platforms, users could only share one link in their bio, having to constantly swap them whenever something new happened like announcing a tour or new merchandise. In 2016, Linktree changed…

SXSW 2023: Meta vai discutir diversidade na realidade virtual e demonstrar os headsets Quest 2 e Quest Pro

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Quem já foi ou acompanha o SXSW aqui pelo B9, sabe que o festival vai muito além das enormes ou pequenas salas do centro de convenções de Austin. A cidade fica recheada de eventos paralelos pelos hotéis, restaurantes, bares e outros edifícios. Sejam eles oficiais ou não. A Meta, por exemplo, vai participar do SXSW …

Leia SXSW 2023: Meta vai discutir diversidade na realidade virtual e demonstrar os headsets Quest 2 e Quest Pro na íntegra no B9.

SXSW 2023: Apple leva experiência nostálgica de Tetris ao festival para promover novo filme original

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Conforme noticiamos antes, a Apple vai aproveitar o SXSW 2023 para estrear seu novo filme original, “Tetris”. Dirigido por Jon S. Baird e produzido por Matthew Vaughn, o longa estará disponível globalmente no Apple TV+ a partir de 31 de março, mas chega antes para o público do festival com exibições Austin. Porém, além de …

Leia SXSW 2023: Apple leva experiência nostálgica de Tetris ao festival para promover novo filme original na íntegra no B9.

SXSW 2023: HBO Max apresenta Coffeehouse em Austin para celebrar comunidades LGBTQIA+ e Latina

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A HBO anunciou sua presença no SXSW através de uma ativação chamada HBO Max Coffeehouse, um espaço exclusivo e inclusivo para promover conteúdos originais de ambos os canais. A experiência de apenas dois dias é apresentada pelas iniciativas Human by Orientation e Pa’lante da HBO Max, que foram projetadas para “elevar e celebrar as comunidades …

Leia SXSW 2023: HBO Max apresenta Coffeehouse em Austin para celebrar comunidades LGBTQIA+ e Latina na íntegra no B9.

Equality Illuminates Amnesty International’s Stunning Campaign ‘The Best Religion Is Love’

To restrict marriage equality is to deny a fundamental civil right for LGBTQ+ communities. Yet same-sex unions continue to face resistance from conservative governments worldwide, making it a regular topic of discussion for activists across the globe. With Peru’s bill in favor of same-sex marriage set to be debated again in congress, Amnesty International has…

Coke’s ‘Masterpiece’ campaign brings Warhol and other classic art to life

”Real Magic” spot highlights masters and emerging artists.

White House Said to Consider Pushing Congress on Dealing With TikTok

In a strategy shift, the Biden administration is increasingly pointing to Congress to give it more legal power to deal with TikTok and other technology that could expose Americans’ sensitive data to China.

Demons From Diablo IV Take Over a French Cathedral

Blizzard Entertainment’s Diablo IV will send players to hell to battle Lilith, the queen of hatred. A campaign from creative agency 72andSunny and their experiential production partner Wildlife is capturing the scale of the video game’s cosmic conflict by covering a deconsecrated gothic cathedral in France with artwork from Baroque-style painter Adam Miller. “The Cathedral…

Jesus meets AI in latest spot from ‘He Gets Us’ campaign

Agency Lerma/ explains its process for depicting Jesus’ love through Midjourney.

A24, the Indie Film Studio, Buys New York’s Cherry Lane Theater

The studio’s first venture into live performance follows the move by Audible, Amazon’s audio subsidiary, to stage works at the nearby Minetta Lane Theater.

3 major factors to consider when conducting a CTV ad campaign

A new study by Tubi demonstrates that ad-supported video on demand (AVOD) services are a practical alternative to cable and satellite TV, but with caveats.

“Scream VI” publicity stunt has people flooding the Bay Area Sheriff's office with emergency calls.

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In Sonoma residents got an unexpected sneak preview of the iconic horror movie villain from “Scream”, as a man dressed as Ghostface lurked a

HORNBACH WERKSTÜCK – The Green Hidaway char – Designed by Front, Built by you (2023)

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DIY chain HORNBACH and its new build-yourself WERKSTÜCK edition gives you a seat in nature without leaving your home

MrQ – You Win Some You Lose Some – (2023) :30 & :10 (UK)

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YOU WIN SOME, YOU LOSE SOME… Honesty is the best policy in online betting brand MrQ’s new campaign

Karol G’s ‘Mañana Será Bonito’ Is No. 1, Making Chart History

The latest release by the Colombian pop star is the first Spanish-language LP by a woman to open at the top of the Billboard 200.

Ancestry hires Wieden+Kennedy as it tries to become more interactive

Genealogy company attempting to encourage storytelling among families.

Prime Video cria sinfonia a partir de gestos dos treinadores da liga francesa de futebol

Uber Eats

Para promover a exibição da Ligue 1 Uber Eats, o campeonato francês de futebol, no Prime Video, a agência Marcel lançou uma campanha que destaca o paralelo entre o esporte e a música. Para isso, criaram uma composição original utilizando os gestos e linguagens corporais dos treinadores da liga, que virtualmente conduzem uma orquestra composta …

Leia Prime Video cria sinfonia a partir de gestos dos treinadores da liga francesa de futebol na íntegra no B9.