Miller High Life, a legacy brand that leans proudly into the seedy side of cocktail culture, has created a dive bar you can eat with a savory, sweet and smoky beer-infused ice cream on a stick. The summertime treat, launching today, is meant to mimic its namesake hole-in-the-wall drinking establishments with an ingredients list that…
The Clorox Company champions its customers to be well, safe and thrive daily. Guided by its values, the company is continuing to innovate through the development of wellness brands and enhancements in customer experience — both online and in person. Vivian Chang, Head of DTC Practice at Clorox, stopped by Adweek’s Commerce Week to share…
As social commerce continues to trend, platforms are expanding ways for merchants to get their goods in front of consumers’ eyes. Pinterest is no exception, with plans to dig even deeper into the space with new product rollouts and tools to better identify trends and ads to monetize idea pins. Pinterest’s chief revenue officer, Bill…
He was a first-time novelist whose tale of a manly vocation and family trauma broke publishing and then movie rights records when Robert Redford bought them.
The world of shopping took center stage at the Westin New York for Commerce Week 2022. Kellogg’s, Kawaii Lighting, General Motors, Rent the Runway, eBay and many others all made appearances to discuss everything to do with how we buy things today. With the world adjusting to massive culture shifts as we settle into a…
The retail giant said it would include the Paramount+ streaming service as part of its Walmart+ membership bundle.
Paramount Global reached a deal with Walmart Inc. to offer its streaming service to subscribers of the retail giant’s membership program.
Paramount+ has a secret weapon it hopes will grow its subscriber base. The platform’s parent company, Paramount, has partnered with Walmart to offer the streaming service to subscribers of Walmart’s membership program, Walmart+. The deal will give Walmart+ subscribers access to Paramount+’s essential tier, which costs $4.99 per month and is ad-supported. The news comes…
The retail giant said it would include the Paramount+ streaming service as part of its Walmart+ membership bundle.
Ad Age Studio 30 and Ad Results Media’s special report tracks how creator marketing helps brands reach targeted audiences at scale in a cost-effective way.
On this week’s episode, creative and inclusion editor Shannon Miller and community editor Luz Corona are joined by senior producer Al Mannarino to discuss the state of nerd culture. They explore how it’s pushing the marketing industry to respond, the rise of inclusive and diverse storytelling and the potential this new and exciting content creates…
Meta provided an update on steps it is taking to implement terms of the settlement it reached with the Department of Justice in June over discriminatory uses of ad targeting options from then-Facebook, resolving a complaint filed in August 2018 by the Department of Housing and Urban Development. The HUD complaint was related to housing…
The area that was most affected was the unscripted and live-action family programming divisions at the streaming service, which was created in May 2020.
Physical retail is an extension of Wayfair and its brands’ mission to transform how people shop for home furnishings and decor. With the opening of the brand’s first, full-service brick-and-mortar retail store in 2019 and this year’s first-ever launch of AllModern and Joss & Main retail stores, the company is setting new standards for what…
The area that was most affected was the unscripted and live-action family programming divisions at the streaming service, which was created in May 2020.
The purchase underscores Nexstar’s commitment to traditional broadcasting.
As a Twitter user engages with the social networking platform, Twitter will automatically “match” the user with various interests that can impact their future experience on the platform, including the advertisements they’ll see. Twitter will select these interests “based on your profile, activity and the Topics you follow.” Twitter users have the ability to view…
As part of a continuing campaign, Acorns’ talking squirrel mascot (voiced by Christopher Walken) makes a point about the importance of investing early.
Pacsun is partnering with computer-generated influencer phenomenon Lil Miquela in its ongoing quest to build out a presence in the metaverse. The California-based retailer will collaborate with the virtual persona on social content around its back-to-school and holiday campaigns. The company announced the partnership with images of the lifelike CGI influencer sporting clothes from the…
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