Hasta La Creative!

Do Youkraine? This ongoing war concerns everyone! For the majority of the western world, the war in Ukraine is not a two-sided war. It is a war against logic and the values ??of humanity. From the get-go, disinformation in this crisis was designed to sow confusion and apathy, aiming to shift our attention from the immediate humanitarian implications and lead to indifference. By using colors synonymous now with the Ukrainian identity, this campaign by Baas | Digital depicts images of a life under siege (provided by the Say No to War stock collection), and prompts us to care about this resilient people.

Blip’s billboard marketplace makes it simple and affordable for any crazy idea to launch in front of millions of people. We brought this concept to life with our own crazy idea of a kid-run law firm.

3M brings visibility to an issue that is too often left in the dark. The company recently launched Project School Zone Safety, a company initiative aimed to raise global awareness of the road dangers children face traveling to and from school. According to Safe Kids Worldwide, 500 school-age children die in roadside accidents every day. To help address this issue, 3M is sharing the stories of those most impacted through compelling video footage and real-life testimonies.

Starting with 100 schools around the world, Project School Zone Safety is implementing science-driven innovations to make road improvements to help protect the lives of children. While 3M implements on-the-ground changes, the media campaign will showcase real stories, from real people, in these communities, touching on the positive impact that these solutions have made in their lives. 3M captured footage and testimonies on location from students, families, and educational administrators, including Mexico, India, and St. Paul, Minnesota.

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