Hasta La Creative!

Disneyland Paris turns 30 years old on April 12th. 30 years old of wonderful moments of joy and happiness shared with family, of emotions and children’s dreams that become true …

For this once-in-a-lifetime celebration 30 magical years in the making and with festivities that started on March 6th, BETC created the “Magic Momentum” film, bringing to life the magical experience of Disneyland Paris.

Produced by Wanda and Digital District, this advert that will air all over Europe features a young boy and his father watching the parade in 1992 when the park first opened its doors. Eyes filled with wonder, the kid witnessed a moment, frozen in time, that stays with him forever as a magical moment.

Get your dog paws ready. The New York Lottery is launching the new $1,000,000 Lucky Dog Scratch-Off Series. McCann New York helped develop and create both the product and the campaign, which asks the question, how would your dog spend a million dollars?

The tickets themselves are elegantly designed with bright colors and twelve different dogs begging to be scratched. The campaign launches on National Pet Day (April 11th) with a spot called, “Road Dogs.” Directed by JJ Adler of Ruckus, the piece features a pack of dogs hitting the road in winning style. It leans into the joy that every dog feels when they stick their head out of a car window. But in this case, the car is limousine. Delightfully shot, it’s full of wind-swept hair, flopping tongues, and little bit of drool.

Creative studio Nice Shoes has provided the colour grade for AT&T’s comedic new campaign, which celebrates 2022’s Masters Tournament with a host of famous faces – all lamenting their lack of golfing ability.

The ‘Push What’s Possible’ campaign from BBDO promotes AT&T’s impressive network benefits in a variety of sporting situations, which sees the likes of Nick Jonas get distracted by spam callers and Charles Barkley enlisting the help of David Robinson to improve his skills. Viewers also witness Jordan Spieth take advantage of Colin Jost and Ralph Macchio’s enthusiasm to learn, and Maria Fassi call on golfing legends Nancy Lopez and Ben Crenshaw to help Eva Longoria.

Lebanon, pushed past the brink of collapse, is suffering from historically high inflation that has thrown 75% of its population under the poverty line. Necessities such as food, petrol, medicine and even ink and paper are scarcer every day. Lebanon’s predicament is primarily attributed to a political class that has dominated parliamentary elections since the 1990s. A nation in pain hangs on to the frail hope that the upcoming election will bring critical stability and pave the way towards real change.

Prime Video and Ogilvy Italy together created an unprecedented experience in the sky above Rome to launch the new Original movie Laura Pausini – Piacere di conoscerti, available on Prime Video from April 7, 2022.

To do so, Amazon Prime Video and Ogilvy Italy left the stage to her fans’ voice. On April 6, in the sky above Rome, 500 drones flew over the Archeological Park of Colosseum, reaching 100 mt height and creating an unique show. The drones synced with ‘Scatola’, the original film song, to create a karaoke show all over the city, making the sky as the biggest karaoke screen ever, with 130mt large and 60mt tall lyrics. 2000 fans were invited to take part in the stunt to sing together with the talent: Laura Pausini herself joined the crowd for a one in a lifetime singalong.

The experience that combined the latest trend technology with a unique cultural environment was created after more than 3 weeks of programming by Roman innovation agency agency T3kne, in collaboration with Artech and Dronisos, a French agency specialized in automatic drones technology.