Advertising delivery and measurement platform TVSquared has been acquired by Innovid in a deal worth around $160 million. The deal, made up of $100 million in cash and the rest in stock, with TVSquared is expected to report preliminary revenue for the full year at a total between $20-22 million. The company claims to deliver…
It’s been 20 years since the last installment in the Austin Powers film franchise, but it looks like we might see some of the satirical series’ characters in this year’s Super Bowl. Rob Lowe shared an Instagram story Sunday showing his character–Young Number Two–laughing maniacally alongside Mike Myers’ Dr. Evil, Seth Green’s Scott Evil and…
As the world looks ahead to a more sustainable future with electric cars replacing engines, BMW records and archives the roar of the BMW M Engines in the ‘Museum of Sound’ NFT Collection. Serviceplan Middle East have conceived an NFT campaign with BMW, creating a ‘Museum of Sound’ featuring recordings of BMW M Engines.
Storms have been washing up plastic packaging of products thrown away 40, 50, and even 60 years ago.
Thousands of plastic packages that haven’t been around for decades are making a comeback to our beaches. To show people that plastic just doesn’t go away, we decided to create a relaunch campaign for the plastic packages of long-gone products.
Greenpeace presents: Plastic. It’s back!
You can donate here to fight plastic pollution:
https://www.greenpeace.org/nl/acties/plastic-is-back/
Private investment platform Hargreaves Lansdown returns to TV in a campaign from McCann Demand which shows what can happen when you Switch Your Money ON.
The campaign demonstrates the positive benefits of private investment through larger than life, neon installations which represent the manifestations of Hargreaves Lansdown users and their dreams for a better financial future. The installations range from a new house extension, a child’s university education, all the way to the safari of a lifetime.
The ad is brought to life with by the track Color Decay by Júníus Meyvant, which ebbs and flows as we follow each investor on their emotional financial journey.
(TrendHunter.com) The top February 2022 robots trends respond to the continued need for automated and contactless solutions, and alleviate people from having to do simple tasks where possible. The far reach of robots…
(TrendHunter.com) The top February 2022 transportation ideas offer a look at the future of personal mobility, deliveries in the city and efficient and eco-friendly ways to move large cargo. Across the industry,…
(TrendHunter.com) From developments in sustainability to advancements in vehicular performance, this list of February 2022 autos trends covers several areas of innovation in the automotive industry.
Goodyear’…
Frontier holders will own 51.5% of the combined company and name seven of the 12 directors.
Fandoms are forged in experiences, not contracts. While it’s easy to become transfixed by the billions being shuffled by tech and entertainment powerhouses to acquire game studios, they are akin to damage numbers flying across the screen in a fighting game. Yes, they are impressive, but they are merely indicators of a much more powerful…
Booking a trip these days can require uber organization, in-depth research and complex logistics. There are hundreds of routes to compare, serviced by multiple providers, with prices and timetables in continuous state of flux. Sometimes we need someone to make our life easier, make it simpler, and that’s exactly why Trainline exists. As Europe’s leading train and coach app, the leading train booking app in Europe, it collects routes, prices and timetables and makes the purchasing process so simple that you would like everything, absolutely everything, to be as easy.
‘The Trainline Effect’ is a new multi-channel awareness campaign for the Italian market by international independent creative agency DUDE which will run on national TV networks, on demand, radio, out of home, digital out of home, social and digital channels.
The commercial showcases how Trainline makes booking any trip so easy, that people believe other things in life are just as easy. In ‘Date’ we see how the sheer ease and simplicity of using the trainline app gives a man a large dose of supreme confidence and a whole load of brazen swagger to approach a girl he has literally just laid eyes on, to ask for a date. Without one second of doubt, she turns him down immediately and he scuttles away with a little touch of wounded pride.
After easily and simply booking a trip on Trainline in ‘Parent’, a woman feels empowered to finally admit to her girlfriend that she can’t bear another precious Sunday at her parents house, only to discover the dreaded parents are visiting her this week. Both executions close with the endline “If only life were as simple as Trainline”.
Pringles is launching a new marketing campaign to connect with fans of the crisps who love expressing their playful side.
‘Mind Popping’ is the first time the brand’s positioning has been refreshed since the launch of Pop, Play, Eat and the iconic ‘Once You Pop, You Can’t Stop’. Pringles worked with London-based advertising agency Grey on the activation, which has taken two years to develop.
The concept was inspired by the brand’s heritage. From the outset, Pringles intended to create a snack that would blow people’s minds – from its unique shape, to how every crisp stacks flawlessly in a can. The campaign is intended to showcase how Pringles is the perfect snacking experience to bring fun to the everyday.
Look forward to new updates. We promise to let you know before it flies.
In India, when a woman is rescued from sex trafficking, often families refuse to accept them back because of social stigma and the fear of being shunned by society. ‘The Lost Daughters’ draws attention to this issue that plagues millions of such women in India.
Wunderman Thompson India collaborated with Sanlaap, a Kolkata-based NGO that rescues and rehabilitates sex trafficking survivors, to create ‘The Lost Daughters’ activation during Durga Puja – one of the largest festivals in India that celebrates the homecoming of the Goddess like a daughter.
‘The Lost Daughters’ created an unprecedented festival pavilion (pandal) without the idol of the Goddess to remind of the hypocrisy in India that welcomes the Goddess like the daughter but abandons daughters who were rescued from human trafficking. The festival then went on to become the occasion where rescued daughters were reunited with their families.
(TrendHunter.com) The February 2022 kitchen trends feaature innovative designs from touch-free kitchen faucets to acessible kitchen collections and self-heating lunch boxes. The products highlighted in this month&#…
(TrendHunter.com) The top February 2022 pets trends include everything from human-inspired treats and plant-based meals to functional furniture and decor that helps to make life at home easier.
Dog treats…
(TrendHunter.com) The most influential February 2022 cosmetics trends include plenty of celebratory products created to ring in the Chinese New Year, as well as sustainable formulations and whole-body skincare…
(TrendHunter.com) This list of the top February 2022 computer trends showcases innovations in the fields of productivity, gaming, media consumption, and social media development.
Take for example the ‘Logitech…
The payout will be worth hundreds of thousands of dollars.
A Lay’s retorna este ano aos intervalos do Super Bowl apostando na amizade entre Seth Rogen e Paul Rudd. A marca de salgadinhos divulgou na última semana sua campanha para o evento, que envolve os dois atores lembrando dos “bons anos” de parceria antes de entrarem no casamento do primeiro. Como é de se imaginar, …
Leia Seth Rogen e Paul Rudd lembram dos bons momentos da amizade em comercial da Lay’s pro Super Bowl na íntegra no B9.
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