Feb
08
Meta takes spotlight at IAB summit on future of ad tech
Posted in: UncategorizedSome participants swing at Facebook, while trade group calls for the industry to collaborate on fixing data.
Feb
08
What the marijuana industry can learn from Juul’s marketing tactics
Posted in: UncategorizedCannabis producers must adhere to high standards.
Feb
08
UK Retailer Boots Partners with InfoSum to Enhance Data Privacy
Posted in: UncategorizedU.K.’s health and beauty retailer, Boots, has partnered with data platform InfoSum to help it target audiences in privacy-safe ways across the platform’s media ecosystem, without the sharing or moving of any data. Boots can now utilize its own first-party consumer data to target audiences across media companies like Channel 4, ITV and Global in…
Feb
08
The Atlantic Returns to In-Person Events With The Pursuit of Happiness
Posted in: UncategorizedThe Atlantic announced the launch of its newest flagship event on Tuesday, a two-and-a-half-day hybrid festival beginning May 1 in Half Moon Bay, California, called The Pursuit of Happiness. The event, tickets for which cost $700, will be the first in-person experience the publisher has hosted since early 2020 and the first at a higher…
Feb
08
Yelp for Business Adds Keyword Boosting Options
Posted in: UncategorizedBusiness directory and crowdsourced review forum Yelp rolled out several new features for its Yelp for Business experience Tuesday aimed at giving business owners more control over their ads on the platform and helping them to optimize their ad budgets by engaging with more high-intent users. The company explained in a blog post, “As local…
Feb
08
Dieste names Abe Garcia chief creative officer
Posted in: UncategorizedGarcia has been executive director at the multicultural agency since 2015 and succeeds Ciro Sarmiento.
Feb
08
4 Super Bowl commercial tricks that continue to work
Posted in: UncategorizedFrom nostalgia to animals and babies, Big Game advertisers continue to lean on tried-and-true formulas even as they experiment with NFTs and the metaverse.
Feb
08
Top 100 Toy Trends in February – From Human Body Discovery Toys to Children Coding Toys (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) From human body discovery toys to children coding toys, the toy trends for February 2022 have a mixture of educational and comforting toys that both adults and children will enjoy.
Children’s…
Feb
08
Why the British Ad Industry Is Finally Set to Unionize
Posted in: UncategorizedUp until now, the creative communications sector has not had a formalized trade union. But a group of advertising professionals in the U.K. is organizing a union for the industry at a time when they say the balance of power is shifting in favor of workers. The group is forming a new, dedicated trade union…
Feb
08
How to Watch the 2022 Oscar Nominations Announcement
Posted in: UncategorizedA guide to everything you need to know about the nominations for the 94th annual Academy Awards on Tuesday morning.
Feb
08
SPEAK OUT to end one of the world’s most violent traditions – print, Finland 2022
Posted in: Uncategorized
Feb
08
Irish Springs – Cast Thy Smell Away / “Smell From a Nice-Smelling Place.” (2022) :30 (USA)
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Feb
08
BIC EZ Reach Lighter – Snoop Dogg & Martha Stewart / Smoke Turkeys (2022) :30 (USA)
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Feb
08
Farm League Signs Documentary Filmmaker Taimi Arvidson
Posted in: Uncategorized
announcement
Specializing in telling textured human stories, Taimi’s work has brought her adventure all around the world
Feb
08
NotMilk calls out Danone's similar brand name with guerilla-style tactics
Posted in: UncategorizedAlternative milk brand engages in a name-calling campaign over Danone’s Not M*lk.
Feb
08
Peter Thiel Steps Down From Meta Board of Directors
Posted in: UncategorizedPeter Thiel, who joined then-Facebook’s board of directors in 2005, will not stand for re-election at Meta’s 2022 annual meeting. Thiel said in a statement, “It has been a privilege to work with one of the great entrepreneurs of our time. (Meta CEO) Mark Zuckerberg’s intelligence, energy, and conscientiousness are tremendous. His talents will serve…
Feb
08
GM to reprise 'Austin Powers' movies in Super Bowl ad
Posted in: UncategorizedMike Myers plays Dr. Evil in a video teasing the ad that will plug electric vehicles.
Feb
08
Twitch Rivals, Official Marketing Partners Prep for Kickoff of Streamer Bowl III
Posted in: UncategorizedTwitch Rivals, Twitch’s live competition destination, teamed up with Fortnite and the National Football League Players Association on a Big Game of their own: Streamer Bowl III. Streamer Bowl III is a fan-fueled esports tournament in which NFL players such as Christian McCaffrey and Juju Smith-Schuster pair up with Twitch streamers and one fan chosen…
Feb
08
Peter Thiel to leave Meta board to pursue Trump political agenda
Posted in: UncategorizedInvestor reportedly doesn’t want his political activities to be a distraction for Facebook.
Feb
08
Chewy Wants to Help TikTok Users Find ‘Some Buddy to Love’ on Valentine’s Day
Posted in: UncategorizedChewy will host a Valentine’s Day livestream on TikTok for people looking to find love–from adoptable cats and dogs. The pet supply retailer teamed up with South Florida-based rescue Peggy Adams Animal Rescue League on “Some Buddy to Love,” which will kick off on TikTok Live Feb. 14 at 4 p.m. ET. “Some Buddy to…
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