Netflix’s stock took a nosedive last month after the streamer added fewer subscribers than anticipated last quarter, but its biggest rival, Disney+, isn’t seeing the same kind of slowdown in subscribe growth. Streaming service Disney+ added 11.8 million subscribers in its first fiscal quarter of the year, and now has 129.8 million global subscribers, Disney…
The activation will be tied to the NFL’s in-game commercial, airing Sunday on NBC and within Roblox.
Whether you’re a millennial crypto investor or Jason Sudeikis, Intuit TurboTax has an expert for that. In TurboTax’s ninth consecutive year with a Super Bowl ad, the 45-second spot from agency Wieden+Kennedy highlights the versatility of its TurboTax Live AI expert matching tool. The ad was directed by Alex Prager. The spot features tax filers…
Air travel has become increasingly fraught since the start of the Covid-19 pandemic, with a dramatic rise in aggressive passengers and numerous flight delays and cancellations caused by crew shortages. Alaska Airlines seeks to reassure passengers that it cares about them with its latest ad campaign, “The Care Coalition.” Developed through a collaboration with the…
Brands in the plant-based food space have plenty of ammunition in their marketing arsenals: their products are eco-friendly, using a fraction of resources to manufacture versus traditional protein, and they’re humane, with no animals killed or otherwise exploited in the process. But for a Valentine’s Day promo, Just Egg is bringing out the heavy artillery…
She was known to lob softballs in interviews, but she was tireless in getting face time with officials, including every president from Lyndon Johnson to George W. Bush.
The move to digital-only versions of the titles comes months after IAC bought Meredith Corp.’s magazine publishing operations.
As we count down the final hours to Super Bowl 56, there’s only one question left to answer–what the question is, though, depends on whether you are a viewer or a marketer. For fans, of course, the question is whether the LA Rams or Cincinnati Bengals will dominate the gridiron. But for marketers, it’s not…
But women of color are still not getting feature directing jobs in Hollywood, the annual report on top-grossing movies finds.
CEO of Marketing Accountability Standards Board died near Big Sky, Montana.
The internet. The cruelest playground in the world. Where trolls bully perfect strangers. And, their victims are left to suffer. To help raise awareness Karim Bourgi, a Master Chocolatier and influencer Chef, asked if we could make the internet a ‘sweeter’ place for him and thousands of other victims. So we said, why not #sugarcoatIt. Presenting Chocapologies on behalf of the internet.
Today’s websites fail to meet accessibility standards. In fact, only 2% of all websites meet best practice guidelines. That means people with disabilities are struggling to access information and services online. This affects millions of people. Simply put, we must work harder to build a future of inclusion for everyone. Every company must build accessibility…
This year, Toyota fans can expect to see two ads in the Big Game. Today the automotive company is promoting three 15-second teasers for the second ad featuring the new Toyota Tundra and a cast stacked with celebrities. The twist? All three of them have the same last name. Each of the three teasers features…
Like with its first-ever Big Game commercial last year, the platform is also using its 2022 ad to allow users to bet for free.
Will Smith won’t be on-camera for Peacock’s gritty reboot of The Fresh Prince of Bel-Air, but he’s front and center in a new Super Bowl promo for the series, Bel-Air. In the spot, Will Smith leads fans from all over the world in singing a remix of his iconic theme song from the original ’90s…
Six titles owned by Dotdash Meredith will become digital-only publications as the company tries “embracing the inevitable digital future.”
This is Ad Age Senior Reporter Adrianne Pasquarelli filling in for Jeanine Poggi as we tick off the hours to Super Bowl LVI. With just a few days until the Cincinnati Bengals face off against the Los Angeles Rams, airing on NBC on Feb. 13, Ad Age is bringing you breaking news, analysis and first looks at the high-stakes Big Game commercials—all in our Super Bowl newsletter. Sign up right here to get them in your email.
DraftKings revealed its “daring” Super Bowl spot from VaynerMedia, which marks the brand’s second consecutive commercial. The ad encourages a few lucky viewers to bet on the game for free. Check it out here.
DraftKings isn’t the only betting brand gambling on the Big Game. Mark Fischer writes about how FanDuel and Caesars are also hoping to cash in, but with different marketing approaches.
You can watch DraftKings’ ad and all the Super Bowl ads released so far here.
The debut of a Super Bowl spot from Greenlight, the banking app and debit card for kids, illustrates the mainstream appeal of a fast-growing financial category. Five-year-old Greenlight will air a 30-second commercial with actor Ty Burrell of “Modern Family” fame to highlight how it can be useful for teaching kids early on about financial literacy. Other kid-focused banking apps, like Copper Banking which targets teens, are also in marketing growth mode. Read more about the trend and watch Greenlight’s spot here.
With the Super Bowl taking place in Los Angeles for the first time in nearly three decades, marketers appear to be using the opportunity to bring out their A-game. Or at least, their A-List talent. Viewers will be treated to an impressive roster of familiar faces in the ads on Sunday, including the likes of Scarlett Johansson and Colin Jost for Amazon, Paul Rudd and Seth Rogen for Lay’s, Matthew McConaughey for Salesforce and Anna Kendrick, who will star alongside Barbie in a Rocket Homes commercial. Even Lindsay Lohan joins a fun and judgement-free ad from Planet Fitness. Today, BMW revealed its spot starring Arnold Schwarzenegger as Zeus. Parker Herren breaks down the trend, which one expert called “a tidal wave of celebrities.”
To keep track of all the advertisers running national spots in the game, bookmark Ad Age’s regularly updated Super Bowl ad chart.
Speaking of celebrities, add one more to the mix. Squarespace, a Big Game ad regular, dipped into the buzz surrounding HBO’s “Euphoria” with a spot starring series star Zendaya. She appears in an “alliterative 30-second commercial” as seashell-seller Sally, writes Ethan Jakob Craft, who notes that Squarespace’s in-house team—winner of Ad Age’s in-house agency of the year in 2020—developed the ad.
Pringles and agency Grey give viewers a creative look at the chip brand’s one-of-a-kind can, and how a man can still hit all the milestones of life with a Pringles can for a hand. Jon Springer writes more about the “sticky situation.”
Directors, marketers and agency execs behind some of this year’s most anticipated in-game ads discussed their strategies with Ad Age earlier this week. Missed it? You can catch up here.
Hear more about Super Bowl ad plans on the latest episode of the Marketer’s Brief podcast.
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