Adam&Eve/DDB joint CEO Mat Goff moves to head up U.S. office
Posted in: UncategorizedMove comes as agency wants to ‘turbocharge’ New York office after new business wins.
Move comes as agency wants to ‘turbocharge’ New York office after new business wins.
In households across the country, the act of wiping surfaces, washing dishes and keeping spaces germ-free has always been a sign of care for loved ones. But the increased emphasis on health and hygiene during the pandemic has also helped companies such as Reckitt and Procter & Gamble sell a lot more cleaning products. In…
Reddit released several new features across Android, desktop, iOS and web for its Reddit Talk audio feature. The platform began previewing Reddit Talk last April and opened up listening by all Redditors via the web last November. Reddit said this week that daily active listeners to Reddit Talk have grown by more than 250% over…
Today, the French data watchdog ruled data transfer by Google Analytics, the web analytics service by Google that tracks and reports website traffic, as illegal and unsafe. The regulators may ban Google Analytics altogether, due to concerns over U.S. surveillance on EU citizens. As a verdict, Commission Nationale de l’informatique et des libert?s (CNIL) has…
‘The Grande Escape’ takes a playful swipe at rivals and is the latest Super Bowl ad featuring a female singer and a remake.
Tumblr took a tip from Twitter, rolling out creator monetization option Tumblr Tips this week. Tumblr Tips is initially available in the U.S., with plans to expand it globally. Members of the Tumblr community can share up to $100 with creators, anonymously if they desire, and Tumblr will not receive any portion of those payments,…
A state appeals court said that a judge’s order preventing publication of the documents would not be enforced until a formal appeal could be heard.
Nielsen calls discussion ‘premature’ on its next-generation platform, and value of overnights is questionable, but NBCU is touting iSpot Olympics data daily.
In this all new CMO Moves Duos episode, BET CMO Kimberly Evans Paige and NTWRK’s Jason Brown dive into the intersection of entertainment and commerce for their culture-led brands. The two leaders share how they’re achieving the perfect science of creativity and community to empower young creators and artists and help them tell their own…
It’s Pokémon, but not as you know it.
Pokémon turn into puppets and crash various reality shows in this global campaign promoting the new Nintendo Switch game, Pokémon Legends Arceus.
The ads were used across various paid digital networks, as well as the brand’s social media channels, and were inspired by the mid-90’s absurdist gaming commercials.
“I remember thinking,” she once said, “that if they hire another Hispanic, they’ll have to let me go, since who needs two?” She helped change that.
Commercials are selling for a premium when football games start streaming digitally for the first time.
AMC is giving Better Call Saul an extended farewell, and splitting the drama’s final season in two. The network said today that the Breaking Bad prequel’s sixth and final season of 13 episodes will air in two parts: Season 6 will premiere Monday, April 18, with two episodes airing back-to-back, followed by five additional episodes…