‘I’ll Stand on the Side of Russia’: Pro-Putin Sentiment Spreads Online

After marinating in conspiracy theories and Donald J. Trump’s Russia stance, some online discourse about Vladimir Putin has grown more complimentary.

Titan Smart PRO by 22feet Tribal Worldwide, Bangalore

Introducing Titan Smart PRO. A watch that will bring out the PRO in you. It comes with exciting features like AMOLED Display, Built-in GPS, Body Temperature Monitor, 14 Days Battery Life and much more.#TunedInToYou for a smarter life!

Agency: 22feet Tribal Worldwide, Bangalore.
Client: Titan India
Product: Titan Smart PRO
Creative Team:
National Creative Director: Debashish Ghosh
Creative Director: Balamurugan Subramaniam, Debdatta Bajpai
Group Creative Partner: Tejas phansekar
Associate Creative Partner: Simran Aneja
Creative Partner: Naimish Srivastava
Sr. VP & Branch Head South: Ken Sekhar
Client Solution Head: Jayson Cherion
Client Solution Director: Neha Shaw
Production House: The Bombay Ducks
Darshan Barot
Director: Rhitam Das

Nostalgic Cartoon-Themed Fashion – The Simpsons x Levi’s Collection Delivers Major Throwback Vibes

(TrendHunter.com) Iconic American denim brand Levi’s has teamed up with The Simpsons to launch an all-new streetwear capsule that draws inspiration from the show’s characters, including Bart, Lisa,…

Prime Video Drops Fans Into the Marvelous World of Mrs. Maisel With a Sprawling Campaign

For three seasons, Prime Video’s period comedy The Marvelous Mrs. Maisel has transported fans to late-1950s, early-1960s New York through ornate sets, detailed costuming and painstaking world-building by award-winning creators. To celebrate the arrival of season four, which debuted on Feb. 18, the streamer has fashioned a sprawling, thoroughly nostalgic campaign that immerses fans in…

QUAKERZ: Gaming is amusing culture

Olympics TV ad data revealed, WPP’s big boost, and the Russia-Ukraine effect: Datacenter Weekly

Plus, the political party dominating campaign advertising right now, beyond Nielsen, and more.

Watch the newest commercials from Chobani, Adobe, 7-Eleven and more

7-Eleven wants you to know that its coffee is brewed with 100% arabica beans.

 

As Supply Chain Woes Persist, Retail and Media Collide

Retail media is at the top of many marketers’ minds as retailers amass huge amounts of ad dollars, chipping away at other platforms’ dominance. As a result, agencies contend with new expectations thrust upon them by clients eager to get into the retail media space and must step beyond the marketing organizations they are familiar…

DoubleVerify and Comscore Partner to Offer Combined Ad Verification and Audience Measurement

In a preferred partnership, ad verification company DoubleVerify and media planning company Comscore are combining data sets to offer advertisers a combined viewability and audience measurement view. The tool will be available in the second quarter of this year to a selected group of users. Top line The partnership aims to reduce the workload for…

Publicis reaches out to employees in Ukraine

Also in this week’s Agency Brief: Hubspot’s first global campaign, No Fixed Address beefs up creative suite, Deloitte Digital wins AOR duties for LTK and Media.Monks hires its first chief DE&I officer.

 

Off-White c/o Virgil Abloh Makes TikTok Debut With Multicamera Live Event

Fashion brand Off-White c/o Virgil Abloh is marking Paris Fashion Week by making its TikTok debut with Spaceship Earth: An Imaginary Experience, a first-of-its-kind multicamera live event on the platform. Spaceship Earth: An Imaginary Experience will begin Monday (Feb. 28) at 7:30 p.m. CET/1:30 p.m. ET, with DJ creators from Ghana, London, Paris and Tokyo…

Paola Kudacki | America Ferrera & CoverGirl

Rich, film-grained archive photographs of America Ferrera paint the screen, from candid childhood moments to The Capitol steps to Ugly Betty, as Ferrera invites audiences into a melodic portrait of her journey to becoming the Emmy, SAG, Golden Globe-winning actress we all know. Directed by Believe Media’s Paola Kudacki, the spot offers a glimpse into Ferrera’s path to embracing her identity as a Latina woman, playful artist, and now a CoverGirl ambassador.

Surrounded by a team of Latinas — from hair and makeup to Argentinian-born Kudaki behind the camera — America Ferrera debuted CoverGirl’s Clean Fresh Skincare collection and showcases how she paved a career that she did not see on the screen growing up and where “a head full of dreams and a heart full of ambition” can lead.

Video of Paola Kudacki | America Ferrera & CoverGirl

Commemorative Original Model Multitools – The Leatherman Garage Mr Crunch is Limited-Edition

(TrendHunter.com) The Leatherman Garage Mr Crunch multitool has been unveiled by the brand as a commemorative piece of everday carry (EDC) equipment that will provide makers and DIYers alike with a way to easily…

Para diretor e Noomi Rapace, “Lamb” foi uma aposta arriscada e muito atraente

Apesar da premissa fantástica servir sozinha como grande convite, a trajetória de “Lamb” é dessas que fascinam pela surrealidade dos eventos envolvidos. Produzido na Islândia, o filme parecia até então confinado ao circuito de festivais por conta de seu status diminuto, um tipo de cinema independente com pé no horror e outro no de arte …

Leia Para diretor e Noomi Rapace, “Lamb” foi uma aposta arriscada e muito atraente na íntegra no B9.

Ukraine on TV: A Cold War Nightmare Meets Modern Politics

As the invasion unfolded, images straight out of Cold War nightmare dramas butted up against 21st-century politics.

Delta Air Lines suspends marketing alliance with Russia’s Aeroflot

Aeroflot will not be able to book passengers in Russia on Delta flights under the move announced Friday.

Uber Marketing Leadership Has a Shake-Up as CMO Thomas Ranese Exits

Uber’s chief marketing officer Thomas Ranese has left his role after nearly three years with David Mogensen taking over as vp of marketing, reporting to Jill Hazelbaker. Based in San Francisco, Ranese joined the ride-share technology company in September 2019 from Google where he spent almost a decade, latterly holding the position of vp of…

ABC: Some Spots Are Worth Keeping

Unlike common detergent slogans, this campaign is spot and clothes-friendly. It highlights that birthmarks are unique and beautiful and are not meant to be hidden. With this, it criticizes the society’s aesthetic prejudices due to the damage they have on people.

NPR Names Ayesha Rascoe the Host of 'Weekend Edition Sunday'

Ms. Rascoe will fill a role that Lulu Garcia-Navarro left.

LeBron James’ son Bronny has an underwear deal—and other marketing winners (and losers) of the week

Lawsuit targets L’Oreal for Paris claims and Plant Fitness surges with Gen Z—plus why Kind is suspending some website sales for a couple of days.