Essential marketing lessons from Super Bowl 2022

A few thoughts about the real value of reach, missed opportunities, marketing as entertainment and more.

French Beauty Brand Sephora Tests AI Product Placement Tech

French global beauty brand Sephora teamed with Warner Music Middle East to use AI-powered tech to position its products within a music video that has been viewed over 2.8 million times since release. The video, for the track “Ana Majnouna” by Bahrain artist Hala Al Turk was released by Platinum Records in January, and Sephora’s…

A 60-year-old Kerala daily wage laborer turns model in photoshoot gone viral

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60-year-old Mammikka from Kerala worked as a daily wage labourer before being discovered by a creative agency.

The North Face SS22 – Leone / Another Dimension (2022) :30

Fashion

Fueled by the desire to Never Stop Exploring, The North Face SS22 takes us on a journey into another dimension.

Levi's brand president Jennifer Sey turned down a $1 million severance "in exchange for my voice."

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A substack post from Jennifer Sey hit like a bomb on Valentine’s day.

ViacomCBS renames itself as it plays catch-up with Paramount+, its streaming service.

Shares declined about 6 percent in after-hours trading despite news that the company’s streaming portfolio had reached about 56 million subscribers.

Everything Revolves Around Paramount, and 4 Other Investor Event Top Takeaways

Paramount, the company formerly known as ViacomCBS, kicked off its investor day streaming event with a bang on Tuesday afternoon by announcing it had changed its name. Then, the company spent the rest of the presentation proving how appropriate the new moniker was, as its portfolio now completely revolves around Paramount–both the streamer (Paramount+) and…

Carter Murray to exit as global CEO of FCB

Global Chief Creative Officer Susan Credle adds global chair role, as Tyler Turnbull named global CEO.

 

PayMe’s fun new group laisee is a CNY viral smash

Business & finance

Over the Chinese New Year, HSBC’s PayMe expanded its role as ‘Hong Kong’s Wallet’ to ‘Hong Kong’s Laisee’.

P.J. O’Rourke, Conservative Political Satirist, Dies at 74

In articles, in best sellers and as a talk show regular he was a voice from the right skewering whatever in government or culture he thought needed it.

Grubhub expanding delivery service with 7-Eleven

Grubhub is rolling out Grubhub Goods to 3,000 locations across the U.S.

Drew Barrymore and Her Feathered Friend Star in Quorn’s Quirky Campaign

Drew Barrymore and one of her closest pals stroll along snowy New York streets, go on a shopping and modeling spree at a vintage boutique and end the day with a dance party-sleepover combo. There are mani-pedis and pillow fights. And while Barrymore has countless celebrities in her circle, her companion on this bonding adventure…

Skyn – Valentines day for everyone (2022) :30 (France)

Health & Beauty

This ad will run in UK, US, France, Italy, and Poland

Sarah Palin’s Libel Claim Against The Times Is Rejected by a Jury

The verdict came a day after the judge said he planned to dismiss the case, ruling that Ms. Palin’s legal team had failed to prove that the newspaper defamed her.

Roblox tumbles as fourth-quarter results show growth slowing

The results mark Roblox’s first full-year reports since it went public in March 2021.

Out With the Facebookers. In With the Metamates.

Now that Facebook has renamed itself Meta, that’s what employees will be known as, the company said.

Paramount+ had 32.8 million subscribers at the end of 2021

ViacomCBS now has 56 million subscribers across all of its services.

How Some Super Bowl Advertisers Got Intercepted Online

While the Los Angeles Rams were battling the Cincinnati Bengals during Super Bowl 56, another battle was taking place off the field. Between 6 p.m. and 10 p.m. ET on Sunday, Feb. 13, ecommerce analytics firm Profitero detected 6,548 instances of brands hijacking competitors by purchasing key search terms and appearing on product pages across…

ViacomCBS Changes Name to Paramount

Farewell, ViacomCBS. Hello, Paramount. ViacomCBS is officially changing its company name to Paramount, effective Wednesday. The announcement was made by Bob Bakish, president and CEO, and Shari Redstone, non-executive chair of the company’s board of directors. The company’s legal name will be Paramount Global, but it will be known as Paramount. The news was made…

VISA – Everyone's Mountain (2022) :30 (USA)

Business & finance

In life and sports, when more of us play, more of us win.