Essential marketing lessons from Super Bowl 2022
Posted in: UncategorizedA few thoughts about the real value of reach, missed opportunities, marketing as entertainment and more.
A few thoughts about the real value of reach, missed opportunities, marketing as entertainment and more.
French global beauty brand Sephora teamed with Warner Music Middle East to use AI-powered tech to position its products within a music video that has been viewed over 2.8 million times since release. The video, for the track “Ana Majnouna” by Bahrain artist Hala Al Turk was released by Platinum Records in January, and Sephora’s…
Shares declined about 6 percent in after-hours trading despite news that the company’s streaming portfolio had reached about 56 million subscribers.
Paramount, the company formerly known as ViacomCBS, kicked off its investor day streaming event with a bang on Tuesday afternoon by announcing it had changed its name. Then, the company spent the rest of the presentation proving how appropriate the new moniker was, as its portfolio now completely revolves around Paramount–both the streamer (Paramount+) and…
Global Chief Creative Officer Susan Credle adds global chair role, as Tyler Turnbull named global CEO.
In articles, in best sellers and as a talk show regular he was a voice from the right skewering whatever in government or culture he thought needed it.
Grubhub is rolling out Grubhub Goods to 3,000 locations across the U.S.
Drew Barrymore and one of her closest pals stroll along snowy New York streets, go on a shopping and modeling spree at a vintage boutique and end the day with a dance party-sleepover combo. There are mani-pedis and pillow fights. And while Barrymore has countless celebrities in her circle, her companion on this bonding adventure…
The verdict came a day after the judge said he planned to dismiss the case, ruling that Ms. Palin’s legal team had failed to prove that the newspaper defamed her.
The results mark Roblox’s first full-year reports since it went public in March 2021.
Now that Facebook has renamed itself Meta, that’s what employees will be known as, the company said.
ViacomCBS now has 56 million subscribers across all of its services.
While the Los Angeles Rams were battling the Cincinnati Bengals during Super Bowl 56, another battle was taking place off the field. Between 6 p.m. and 10 p.m. ET on Sunday, Feb. 13, ecommerce analytics firm Profitero detected 6,548 instances of brands hijacking competitors by purchasing key search terms and appearing on product pages across…
Farewell, ViacomCBS. Hello, Paramount. ViacomCBS is officially changing its company name to Paramount, effective Wednesday. The announcement was made by Bob Bakish, president and CEO, and Shari Redstone, non-executive chair of the company’s board of directors. The company’s legal name will be Paramount Global, but it will be known as Paramount. The news was made…