Dec
09
Tubi giving brands viewers they missed on linear TV
Posted in: UncategorizedTVSquared finds free streaming service gives Winn-Dixie, automotive and CPG brands viewers they missed.
Dec
09
WhatsApp começa a testar pagamentos em criptomoeda nos EUA
Posted in: Uncategorized
O WhatsApp nesta quinta-feira (9) lançou um programa piloto de pagamentos em criptomoeda nos Estados Unidos. Disponibilizado por enquanto a um grupo pequeno de usuários, o serviço funciona em cima do sistema da Novi, divisão da Meta para pagamentos digitais que também está em fase de testes há seis semanas. Por enquanto, as transações acontecem …
Leia WhatsApp começa a testar pagamentos em criptomoeda nos EUA na íntegra no B9.
Dec
09
Twitter: The perfect Christmas ad
Posted in: Uncategorized
To show how the Christmas spirit floods Twitter every year, the platform brought this story to life: a surreal tale about two snowflakes, or rather ‘snow flacks’, called James and Jack, whose adventures include bouncing from an octopus in the sea into a snow spray factory. It’s magical, it’s absurd and it’s proof that all kinds of Christmas conversations are on Twitter.
Dec
09
When It Comes to M&A Plans, Retaining Talent Is an Investment in Growth
Posted in: UncategorizedEditor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Kubient CEO Paul Roberts addresses the pitfalls of staffing changes common to mergers and acquisitions. Below, in his own words, he says talent is often the true gain of these…
Dec
09
Paramount+ Adds Live Channels for Lean-Back Viewing
Posted in: UncategorizedParamount+ is rolling out live programming channels on its service, which will give paid subscribers the option to watch shows just like they would on linear TV. The new way to watch, which will roll out today to all Paramount+ subscribers, will include more than a dozen themed channels based around various content genres and…
Dec
09
Birds Aren’t Real, or Are They? Inside a Gen Z Conspiracy Theory.
Posted in: UncategorizedPeter McIndoe, the 23-year-old creator of the viral Birds Aren’t Real movement, is ready to reveal what the effort is really about.
Dec
09
Johannes Leonardo appoints Steve Zaroff as chief strategy officer
Posted in: UncategorizedExec is the latest in a string of high-level hires for independent agency.
Dec
09
TBWAChiatDay New York promotes Amy Ferguson to chief creative officer
Posted in: UncategorizedThe agency’s former executive creative director helped lead campaigns for Mtn Dew, Adidas and fills post vacated by Chris Beresford-Hill.
Dec
09
Nissan muda cores de faixas de pedestres de Complexo Industrial em apoio ao movimento LGBTQIA+
Posted in: Uncategorized
“Diversidade, equidade e inclusão precisam ser parte do dia a dia de todos e a Nissan está escutando seus funcionários para acelerar as ações para promover o debate e a conscientização dentro da empresa”. É assim que começa o comunicado da concessionária à imprensa para anunciar sua mais recente iniciativa sobre o tema. A Nissan …
Leia Nissan muda cores de faixas de pedestres de Complexo Industrial em apoio ao movimento LGBTQIA+ na íntegra no B9.
Dec
09
Depaul Slovakia: Ice man
Posted in: Uncategorized
Cold has several beneficial effects on the human body, but not if you are involuntarily exposed to it for as long as homeless people are. They have to endure freezing temperatures for whole nights, not just a few minutes. They are thus involuntary ice men who have nowhere to warm themselves.
The spot features an ice man, trainer and mental coach Ján Bakala and depicts individual stages and effects of hypothermia on the human body which are shown in the form of a dramatisation – from rapid lowering of blood pressure, through disorientation, to cardiac arrest. Similar to what people on the street and victims of hypothermia experience.
Dec
09
Google: Year in Search 2021
Posted in: Uncategorized
Google premiered its 2021 Year in Search film in 50+ languages around the world. The highly anticipated film is grounded in the fact that Google Trends data shows that the world is searching for “How to Heal” this year more than ever before.
Last year, Google’s Year In Search asked “why?” more than any other time in history. This year, the process of reflecting on the global events that have changed the world forever began. The challenges and tragedy of recent years became an opportunity to summon collective strength. It became a time to embrace scars and come back stronger than before. In 2021, more than ever, the world is searching for “How to Heal.”
Dec
09
Checkers Sixty60: Santa Claus is Coming to Town on 2,500 Scooters
Posted in: Uncategorized
Dan Mace isn’t letting travel bans and his delayed return to New York City mute his festive spirit.
The South African award-winning director and YouTuber has built an audience of close to 800,000 subscribers on the video platform, based on his remarkable ability to commercialise his creativity.
His Seeing Sounds series has seen him recreate The Weeknd’s ‘Blinding Lights’ with a physical brick, his ode to Justin Bieber’s ‘Peaches’ was constructed with – you guessed it – actual peaches and now he’s revving up the Festive Season with a remake of ‘Santa Claus is Coming to Town’… with Checkers Sixty60 motorbikes.
Dec
09
Hyundai XCIENT Fuel Cell: Birdsville
Posted in: Uncategorized
Glorious mountain views, fresh air and idyllic timber-framed houses. Life in Birdsville could be perfect but the small community faces a serious problem. Is this just a matter in Birdsville?
Dec
09
TV consortium OpenAP debuts cross-platform measurement product amid ratings upheaval
Posted in: UncategorizedMajor agency holding companies GroupM, Dentsu and Horizon Media are among the framework’s earliest beta participants.
Dec
09
Watch live at 12 p.m. EST: The new realities of retail: How to adapt for the future with analytics
Posted in: UncategorizedThis Ad Age Studio 30 live panel with Analytic Partners and Carter’s focuses on how the retailer is using analytics to make smarter business decisions and future-proof for success—and what best practices all brands should keep in mind in order to adapt to ever-changing consumer behaviors.
Dec
09
“Alexa Together”: serviço da Amazon para auxiliar cuidadores de idosos já está disponível nos EUA
Posted in: Uncategorized
Em outubro de 2021, a Amazon anunciou que estava preparando funcionalidades que incluíssem a Alexa na rotina de hospital e lares de idosos. Agora, esse serviço já está disponível e se chama “Alexa Together”. A novidade é que o recurso também pode ser utilizado em casa, para que os cuidadores consigam acompanhar de longe aqueles …
Leia “Alexa Together”: serviço da Amazon para auxiliar cuidadores de idosos já está disponível nos EUA na íntegra no B9.
Dec
09
GC Aesthetics: Boobstickers
Posted in: Uncategorized
Even today, during summer, social media is full of topless bias: hate comments, harassment, Instagram’s censorship…
To fight against this, GC Aesthetics created The Boobstickers: Instagram stickers to protest against Instagram’s censorship and other forms of topless bias.
Dec
09
8 Ways Female Marketers Have Been Typecast in the Workplace
Posted in: UncategorizedEquality in the workplace has made a few strides in recent years–we are seeing more females in the c-suite, awareness around the significant wage gap specifically for women of color and the #MeToo movement sparked a whole new light on combating sexual harassment in the workplace. But there is still a lot of work to…
Dec
09
OpenAP Unveils Cross-Platform Measurement Framework for 2022 Broadcast Season
Posted in: UncategorizedAs streaming and on-demand viewing has grown in popularity, viewers are increasingly choosing to watch shows and view ads on cellphones instead of–or in addition to–their TV screens. Eluding marketers for years, though, have been the tools necessary to understand how viewers on linear TV, addressable TV and digital streaming platforms relate to one another,…
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