Adele’s ‘30’ Crosses a Million Sales and Holds at No. 1

The singer’s first album in six years became the first release to reach that milestone since Taylor Swift’s “Evermore” a year ago. But in 2015, Adele’s “25” sold 3.4 million its first week.

Colleen DeCourcy looks to Wieden+Kennedy's next era

On the heels of her retirement, the agency’s outgoing president and global chief creative officer sits down with Ad Age to share about her next move, the agency and industry’s future and more.

Top 45 Computer Trends in December – From Hackable Miniature Computers to Metaverse Haptic Gloves (TOPLIST)

(TrendHunter.com) The top December 2021 computer trends offer a look at the future through ultra-portable remote work solutions, cryptocurrency and the Metaverse. With convertible laptops and tablet-like laptops,…

Campanha de Natal do Bradesco transforma vagalumes em live action

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O Bradesco lançou em rede nacional sua campanha de final de ano com o mote “Em 2022, compartilhe o seu brilho”. Criada pela Publicis Brasil e produzida pela Iconoclast, neste ano a campanha traz um live action com personagens da saga dos vagalumes, que marcou os anúncios da empresa nos últimos três anos.  O filme aborda as …

Leia Campanha de Natal do Bradesco transforma vagalumes em live action na íntegra no B9.

Primeiro trailer de “Animais Fantásticos: Os Segredos de Dumbledore” anuncia guerra entre bruxos

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A Warner Bros. divulgou nesta segunda-feira (13) o trailer de “Animais Fantásticos: Os Segredos de Dumbledore”, terceiro capítulo da franquia que serve de préludio à série “Harry Potter”. A prévia dá seguimento aos eventos cataclísmicos de “Os Crimes de Grindelwald” e prepara o terreno para o grande conflito do mundo bruxo liderado por Grindelwald e …

Leia Primeiro trailer de “Animais Fantásticos: Os Segredos de Dumbledore” anuncia guerra entre bruxos na íntegra no B9.

Ryan Reynolds on How His Peloton Ad Collaboration Came Together in 48 Hours

If there were a business equivalent of a rom-com storyline, this might be it. Two years ago, Ryan Reynolds’ Maximum Effort agency made headlines (and stellar content) by poking fun at Peloton. But the brand took it in stride, and in recent weeks had even been talking to Reynolds’ team about officially working together. This…

Top 50 Shoes Trends in December – From Phygital Sneaker Releases to Recycled Emissions Footwear (TOPLIST)

(TrendHunter.com) The December 2021 shoes roundup features new interpretations of footwear. Shoe companies are focusing on incorporating new styles and materials to create futuristic designs for today’s…

Top 50 New Ventures Trends in December – From Metaverse Startup Hubs to Shop-Anywhere Super Apps (TOPLIST)

(TrendHunter.com) The most popular December 2021 new ventures include gamified virtual reality therapy modalities, selfie-based metaverses and lab-like futuristic restaurants focused on experimentation.

Companies…

Irmãs lançam marca de roupas e se tornam CEOs da própria empresa aos 4 e 5 anos de idade

Roupas Australia

No início de 2021, as irmãs Mia e Tatiana Escalante já haviam sido notícia na Austrália quando apareceram na Australian Fashion Week com roupas combinando. Antes disso, o Instagram da dupla já vinha mostrando que elas tinham potencial no mundo da moda – e da fofura também. Agora, as duas garotinhas de Sydney, de 4 e 5 anos, …

Leia Irmãs lançam marca de roupas e se tornam CEOs da própria empresa aos 4 e 5 anos de idade na íntegra no B9.

“Ataque dos Cães” e “Belfast” lideram as indicações do Globo de Ouro

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A Hollywood Foreign Press Association divulgou nesta segunda-feira (13) a lista de indicados ao Globo de Ouro 2022, premiação que abre os trabalhos do circuito no ano. Numa edição marcada pela crise da associação, os grandes nomes da vez são “Ataque dos Cães” e “Belfast”, que garantiram sete indicações na lista e lideram as apostas …

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Bank Mandiri: Living a lively Life with Livin'

Bank Mandiri, one of the largest banking institutions owned by the Indonesian government is trying to attract the attention of Gen-Z, the big chunk of the audience, for the re-launch of its product called Livin’.

By presenting a fresh communication approach and with a unique unordinary treatment, Bank Mandiri can break the typical communication that is usually used by other banking institutions, and successfully wins the heart of its intended target audiences.

Red Chief: Unlimited Footwear. Unlimited Fun.

Let’s start with a simple fact of life – everybody feels there’s never enough footwear to choose from. This insight lies behind the launch of Comfort Walk – the latest offering from the house of Red Chief.

From sandals to bellies. From formal shoes to floaters. From flip flops to casual shoes. The Comfort Walk range is so extensive that it is bound to put you in a fix.

Video of Comfort Walk – Unlimited Footwear. Unlimited Fun.

Professional Network LinkedIn’s New Campaign Looks at What Professional Really Means

LinkedIn kicked off a new television campaign over the weekend featuring members of the professional network and highlighting what it means to be professional, and how that has changed. The campaign is a response to shifts amplified by the pandemic related to people’s work and life priorities and their values alignment, making jobs work for…

Dutch Lottery Campaign Tells the Story of a Lonely Cuckoo During Winter

As the world of advertising attempts to warm consumer hearts with the Christmas spirit, the Dutch State Lottery (Staatsloterij) has released its latest annual holiday season campaign. In recent years it has captured the attention of audiences while promoting its New Year draw and this year is no different. For “Share Your Luck,” the spot…

Wieden+Kennedy's Colleen DeCourcy retires from advertising

The agency’s global chief creative officer and president steps back from the industry after nearly decade-long run at the independent shop.

Surpreendeu: Elon Musk é eleito personalidade do ano pela revista TIME

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Depois de Greta Thunberg em 2019 e Joe Biden e Kamala Harris para 2020, a revista TIME este ano voltou os olhos para o Vale do Silício para escolher a personalidade do ano. A publicação nesta segunda-feira (13) revelou Elon Musk como detentor do título para 2021, o que torna o CEO da Tesla e …

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Cervejaria Colorado apresenta embalagem sustentável produzida com palha de milho

Colorado

A Cervejaria Colorado mantém entre os seus princípios a valorização dos ingredientes brasileiros e preservação do meio ambiente. Pensando nisso, a empresa está sempre buscando soluções sustentáveis para os produtos. Dessa vez, o foco é a embalagem! Produzida com reaproveitamentos agrícolas, as novas “latas” são feitas basicamente de palha de milho, de forma 100% mecânica …

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Apple: Namemoji

Problem: Those that experience name mispronunciation are scared and/or embarrassed to correct the pronunciation.

Solution: Avoid name mispronunciation by teaching people the correct way to say you name through your Memoji

Video of NAMEMOJI.mov

Doordash: Wait Your Own Way

Problem: “Free delivery” feels like a commodity, when you can easily find promotions and discounts on other platforms so doordash needs to give potential subscribers a more enticing incentive to sign up.

Insight: A main reason why people don’t order food delivery is because of the long wait times.
Solution: Give Dash Pass members exclusive access to online entertainment while they wait for their food.

Video of WAIT YOUR OWN WAY

Louis Vuitton: Spell on you

Embodying Master Perfumer Jacques Cavallier Belletrud perfume’s hypnotic perfume powers and beguiling effects, the French actress, Lea Seydoux is Filmed by creative team of Director Jean-Baptiste Mondino & Master Visualizer Neel Majumder in this elegant takes on a passionate love story.

Video of Spell On You with Léa Seydoux | LOUIS VUITTON