Hasta La Creative!

Birds Eye Green Cuisine is to launch a new integrated campaign urging people to “Stuff Veganuary” as it seeks to stand out amongst the January noise and encourage meat eaters to try its products. The push, which goes live on the 26th December, was developed in partnership with creative agency ELVIS.

With so many plant-based brands launching campaigns to coincide with Veganuary each year, ELVIS and Birds Eye worked to develop a bold creative platform with real cut through, going against category norms and taking a challenger brand approach to the annual event.

The cheeky but empowering “Stuff Veganuary and do what you can-uary” aims to reject the pressures to go completely vegan in January, instead encouraging people to do what they can to reduce their meat intake, by trying Green Cuisine’s range of plant-based foods.

Legalized in Canada since late 2018, cannabis is not without its dangers, especially when it comes to driving. Because cannabis use often has the effect of whetting the appetite, car crash flavoured chips have been created to deter impaired driving. These unique chips taste like blood, but also a bit like asphalt and metal.

The campaign is being carried out in collaboration with the Société de l’assurance automobile du Québec. This organization, whose mission is to protect people against the risks associated with road use and to contribute to the application of several laws and regulations, wishes to remind people that they should not drive after consuming cannabis.

Jumbo, is the largest chain of toy stores in Greece, with the most famous bag. The brand’s bag has been transformed into a family of heroes and is the basis of Jumbo’s communication with children.

Every year its Christmas campaign “announces” the beginning of Christmas period in Greece. In addition to the Christmas story that is told, it counts down the days for Christmas, changing copies on TV and the internet every day.