Hasta La Creative!

Citroën returns to the Tour de France more than 20 years later with its AG2R Citroën Team. It had to be announced!
We have put a double device in place:
– A stunt where we offered a unique experience around the self-service bike stations. These users thought they were making a daily trip and we gave them a real stage of the tour.
– A social media hack, where Citroën went to interact with Facebook users who posted their last bike ride more than 2 months ago to suggest that they get back in the saddle.

On 31st October, world leaders from 197 countries plus the EU, will meet in Glasgow for COP26, the 26th United Nations Climate Change Conference to accelerate action towards the goals of the Paris Climate Agreement and the UN Framework Convention on Climate Change. It is among the largest international meetings in the world with complex negotiations between governments involving officials from every country as well as business leaders and the global news media.

As a Principal Partner of the conference, Hitachi has launched ‘Racing to Zero’, believed to be the world’s first ever Carbon Zero powered film to showcase their commitment to clean mobility solutions. The film will run on global digital channels from 15th October with media buy by Universal McCann. It will also be shown at COP26 in Glasgow from 1st November to 12th November in a dedicated IMAX cinema.

In early 2021 the Declaration of Independence of Costa Rica was restored, but due to its deterioration through 200 years, it was decided that it will never would be shown to the public again. And that is how the country brand, essential Costa Rica alongside the Ministry of Culture brought it closer to all Costa Ricans in a very different way.

esencialcostarica.com/escribiendolahistoria

We studied it thoroughly and went directly to its essence to commemorate the 200 years of freedom in our country, and created The Independence Letter. A typography based on each stroke of the handwriting on the Declaration of Independence of 1821.

How will it reach Costa Ricans? The first thing you have to know is that the country brand is the way in which Costa Rica projects itself to the world by integrally promoting tourism, investments and exports, hand in hand with the Costa Rican culture and idiosyncrasy; therefore Costa Rican companies are essential to us. That is why we will send a kit to the more than 600 essential Costa Rica licensed companies, explaining how to implement the typography within their communication and thus exalt the pride of being Costa Rican.