In a highly regulated and still federally illegal industry, cannabis companies can’t rely on traditional large-scale advertising, nor do they have consistent access to popular digital platforms. The reality for many weed purveyors: another day, another deactivated Instagram account. That’s where hyperlocal marketing can come in, with a number of brands using the tactic as…
Yellowstone creator Taylor Sheridan’s upcoming drama Mayor of Kingstown has been a long time coming. The crime drama series, which is co-created by Sheridan and actor Hugh Dillon, has been percolating for about 12 years, ever since Sheridan and Dillon met each other in Los Angeles. The first script sat largely untouched for a decade…
Burning fossil fuels for energy is wreaking havoc on the climate, and the next generation of marketers has a request for ad agencies: Break up with Big Oil. Top line In an open letter written by activist group Clean Creatives with 71 initial signatories, the “advertising and PR leaders of tomorrow” laid out an argument…
Burning fossil fuels for energy is wreaking havoc on the climate, and the next generation of marketers has a request for ad agencies: Break up with Big Oil. Top line In an open letter written by activist group Clean Creatives with 71 initial signatories, the “advertising and PR leaders of tomorrow” laid out an argument…
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