Recent analysis shows that in 2020, there were 611 mass shootings. That’s nearly 200 more shootings than the year before. As jaw-dropping the statistics may be for most, the number speaks to an inescapable reality for school-aged kids who could face the possible threat of a potential school shooting. With its “Teenage Dream” campaign, Sandy…
Promotions fuel consumer data collection and drive identity, resulting in personalized experiences, messaging and product recommendations.
Miller Lite continues its partnership with the reggaeton artist in new ads emphasizing the human behind the celebrity.
Football Denmark calls to action against childrens cancer. When footballing hearts beats together, we can do a difference. Last year the cause collected 1,3 mio DKK, that went to the Danish Childcancer fond. If you want to participate, donate to mobilepay 201717 and wear your favorite football shirt to work, 24th September.
During the darkest part of the pandemic, with a holiday lockdown looming, Desjardins was determined to bring a little light to Canadian communities. So we sent film crews to neighbourhoods across the country to capture the best and brightest holiday light displays and then we strung them together to create “The Light At The End Of The Year”, the world’s longest and safest virtual light tour. Hosted on Youtube, it was our dazzling answer to the Yule Log Channel.
The actress stars in ‘The Beauty of Defiance’ ad as GM beings taking orders for the electric vehicle.
When readers rushed to buy books about race and racism last year, publishers took notice. Now some of the titles they signed are entering the world, with authors, agents and editors anxious to see how they do.
Beerlao is the true national beer of Laos, not just by name or the origin. Beerlao truly represents Laos nation, its’ people and culture at every steps of making processes. the situation in lao, most of the alcoholic beverage category advertisements are usually presented in entertaining aspect. However, Beerlao want to deliver a more meaningful message that could actually bring Laos’ culture and values back for the world to see especially new generation of Laos people. The brand would like to ensure that through all advertisements and communications of Beerlao always portrayed image and identity of “Laos people” or so called “Be lao”.
If posters could talk, they would say that the street is ruthless to all who find themselves on it. That’s what the social campaign for the Nochlezhka charity organization with Boris Grebenshchikov, Noize MC, Grechka and Kirill Ivanov was about. The campaign consisted of two parts:
1. The celebrities spoke to the viewer from real posters on the streets using AR.
2. To increase the coverage of the campaign, we made a video for TV and Youtube, where “the voices of the streets” conveyed a simple message: even those whom the street says “Nobody here cares about you”, can get out with our support.
Finnish gaming giant Supercell is marking Video Games Day (12th September) with a new social content push for Clash of Clans. The global campaign was developed in partnership with independent creative agency Waste.
As part of its ongoing strategy to celebrate the gaming community and own key moments in the calendar, Supercell has worked with Waste to create “Clash Combat”, a piece of social content to mark Video Games Day. The animated film pays homage to retro gaming and shows how far games have come in terms of design and art direction. The video takes a journey through gaming history, evolving from an 8-bit graphics arcade animation to a rich 3D-animated scene. It sees two Clash of Clans characters go head-to-head in a unique one-to-one combat, inviting the Clash community to vote for the winner.
The content push aims to engage with existing and lapsed Clash of Clans players and the Supercell halo audience, as well as the wider gaming community and fans of retro digital art. In line with Supercell’s community-centric approach, the campaign seeks to give fans a sense of involvement and belonging to drive affinity, loyalty and advocacy.
A wine from Mendoza, Argentina, one of the main producers of wine in the world appeared on one of the latest Call Of Duty maps, and that generated a great stir on social media and within the gamer world. And in The Juju Argentina, we decided to do something about it.
Taking this as a starting point, The Juju partnered with Anfibio Vineria to produce “Wine of Duty” directly from Mendoza, the first wine born in the virtual world. In this way, anyone in the world can taste the flavor of a true Argentine Malbec.
“This is much more than real time, it is a new wine that respects the values of its label and origin. Now, those who want to know what the flavor of that wine is in the game will be able to find it at Anfibio vineria ”, commented Nicolás Zarlenga and Federico Plaza Montero, CCOs & Partner of The Juju Argentina.
For the launch of Wine of Duty The Juju launched an audiovisual piece where you can see how the boundaries between reality and fiction are more blurred than we imagine.
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