Sep
24
Reporting on the Issues That Set Our Brains on Fire
Posted in: UncategorizedMichael Powell, a Times journalist, discusses his job writing about free speech, intellectual life and campus politics.
Sep
24
How Amazon restricts access to data from connected TV apps
Posted in: UncategorizedAmazon locks down IMDb TV and Twitch data so ad tech players can’t detect internet protocol addresses.
Sep
24
4 ways to build brand salience through storytelling
Posted in: UncategorizedCreating brand distinctiveness—for challengers and even legacy organizations—is more attainable than ever.
Sep
24
HSBC: Borders
Posted in: Uncategorized
Following on the heels of HSBC UK’s successful ‘We Are Not An Island’ platform, the new campaign marks the launch of HSBC’s new global purpose – Opening up a world of opportunity. The campaign explores some of the borders to opportunity that exist within our society.
Sep
24
Camera Offset Project: Camera Offset Project
Posted in: Uncategorized
Video call burnout is a real thing and many workplaces are trying to find ways to combat it. After seeing research from Purdue University that found that leaving your camera off during a web call can reduce conference calls’ carbon footprints by 96%, Media and technology company, McKinney decided to take action by developing the Camera Offset Project, a collection of visuals that people can use during calls to spread light on the reason their cameras are off and encourage others to follow in their footsteps.
Since McKinney launched their project, they received quite a bit of attention and were surprised at the success and interest they received, showcasing just how very real video burnout is and how interested people are in an alternative.
Sep
24
Whirlpool / Brastemp: Washing Excuses
Posted in: Uncategorized
Some of the excuses have been printed on t-shirts sent to about 200 opinion leaders, including journalists and influencers. When the shirts are laundered, the excuses disappear to reveal the message “Household chores are everyone’s chores.” A small number of shirts were also sold on an online pop-up store, enabling people to send them as a “gift” to a partner or significant other.
Sep
24
Megabus: We know Britain
Posted in: Uncategorized
Megabus links more than 90 locations nationwide and carries more than 4 million passengers every year. Their bus drivers see every passenger that gets on and off the bus, giving them an honest stereotype of people around the UK.
No one knows the people of Britain better than Megabus.
Sep
24
G-Star RAW: G-Star RAW X Snoop Dogg – Say It Witcha Booty
Posted in: Uncategorized
Dutch denim brand G-Star RAW is teaming up with Snoop Dogg for its new worldwide “Hardcore Denim” campaign, helmed by Snoop’s custom-made soundtrack single “Say It Witcha Booty.” The collaboration is brought to life by a tongue-in-cheek campaign created by independent creative agency, The Family Amsterdam.
Sep
24
Papa John's: Fresh Soul x House of Papa
Posted in: Uncategorized
Papa John’s is putting good times back on the menu for people everywhere with its latest music-inspired global marketing campaign launching in the UK today.
After taking fashion cues for its successful Papa X Cheddar campaign, Papa John’s has turned to music to launch its new Fresh Soul range – pizzas so packed full of big flavours that they make the soul sing again.
The new global campaign created by Atomic, London and Highlight PR, is inspired by the universal power of music to uplift the soul and spirit and will run across the UK and EMENA, plus Latin America and Asia later in the year.
The campaign film opens on a Papa John’s store, which transforms into an intimate party with DJs on the decks, up and coming British neo-soul artist BaggE bringing the tunes, and a small group of friends sharing the good times with the new, delicious Fresh Soul range.
Turning the tables, quite literally – the party then comes to life via the House of Papa – the venue for the world’s first global pizza party on 29 September.
Serving up performances from BaggE and three other independent artists selected by NME, at an intimate London music venue, and broadcast live via reunited members of the ByteSquad TikTok collective and NME’s Instagram. After party highlights will also be posted on the NME website from 5 October, to continue the good times with good pizza.
ByteSquad members Shauni, Jake, Em and Loz will be reuniting as the ByteSquad for one night only, to get the party started with other UK and international TikTokers participating virtually, broadcasting the party live as the first coordinated global TikTok house party of its kind.
Sep
24
ATG: The Race of the Centuries
Posted in: Uncategorized
In this new campaign from Swedish horseracing organization ATG, the brand speculates on its origin. We get thrown back to the Swedish countryside in the late 19th century. People are gathering for the race of three antagonists. One of them is a young and poor peasant girl who takes a critical bet against a prominent rich man who is no stranger to dirty tricks. The thrill of the following race aims to mirror today’s more sophisticated horseracing.
Sep
24
Quaker Oats: #HockeyHungry
Posted in: Uncategorized
Good morning Canada. It’s time for practice. Sure it’s early, and cold outside but you’re ready because you start with the warmth, nutrition, and energy of whole-grain Canadian Quaker Oats. So when it’s time for Canada’s game, Canadian Quaker Oats help you start your day. When it’s Hockey Season, Canadians aren’t just hungry, they’re Hockey Hungry. Proud Partners of Canadian Hockey Mornings.
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