YouTube atende TSE e suspende pagamentos a 14 canais investigados por desinformação

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O YouTube na última quinta-feira (26) suspendeu pagamentos a produtores de conteúdo de 14 canais, em atendimento a ordem emitida pelo Tribunal Superior Eleitoral (TSE) por conta de atual processo de investigação sobre a disseminação de desinformação. De acordo com a Reuters, a decisão do TSE vem do corregedor-geral da Justiça Eleitoral, o ministro Luis …

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TikTok’s ‘astronomically high’ engagement revealed: Datacenter Weekly

Plus: Politicians and beer brands are spending big on advertising.

Broadway Theater Owners and Producers Start Campaign to Bring Back Locals

The trade association representing theater owners and producers gets an assist from Oprah Winfrey as it seeks to drive ticket sales beyond the buzzy September reopenings.

William G. Clotworthy, ‘Saturday Night Live’ Censor, Dies at 95

A self-described “professional square,” he fell in love with the show, and worked with its writers to tweak questionable material. Cast members called him “Dr. No.”

Twitter começa lançamento dos Spaces pagos pelo iOS

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Demorou alguns meses, mas o Twitter essa semana enfim começou a liberar a cobrança de acesso a Spaces para os usuários. A companhia anunciou na última quinta-feira (26) e no perfil oficial do recurso na plataforma que alguns usuários de iOS poderão experimentar o recurso antecipadamente, prometendo que em breve alguns de Android também terão …

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Empresa de Hong Kong testa protótipo de enfermeira-robô que interage com pacientes em isolamento

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A empresa Hanson Robotics, de Hong Kong, apresentou o protótipo de uma enfermeira-robô projetada para interagir com pessoas em isolamento social. O projeto foi desenvolvido ao longo da pandemia de Covid-19, e foi pensado justamente para ajudar os pacientes que precisam ficar isolados no hospital por conta da doença. Chamada Grace, a robô humanoide usa …

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Motorola lança websérie com Anavitória

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A Motorola acaba de lançar um novo projeto em parceria com suas embaixadoras, as cantoras Ana e Vitória. O duo estrela uma websérie de 11 episódios que mostra o dia a dia das artistas, e compartilha com os fãs momentos especiais vividos por elas. Com 2 minutos de duração, o episódio de estreia já disponível …

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Apple settles with app developers without making major concessions

The company is still requiring developers to sell their apps using Apple’s payment system.

How to Use Brand Marketing to Improve Performance Marketing Campaigns

Brands can no longer afford to focus only on either brand marketing and performance marketing if they want to survive. Consumers are no longer willing to have a strictly transactional relationship with brands. They want a deeper connection with brands before they buy, especially in the age of digital marketing with consumers being bombarded with…

Tic Tac Drives Engagement and Conversation With Vessel Launch Into Space

Breath mint brand Tic Tac has often relied on the portability of the product and the amount of calories in a mint as a marketing strategy and selling point. Since the brand’s inception in 1969, the mint has caught the eyes of consumers with slogans such as “The 1 1/2 Calorie Breath Mint” or “Refreshment…

China’s Celebrity Culture Is Raucous. The Authorities Want to Change That.

The Communist Party has declared war on idol worship, part of a broader crackdown on what it sees as toxic celebrity culture that is poisoning the minds of the country’s youth.

Natural Botox Alternatives – DCP Hemigal Believed to Have Discovered a Natural Botox Replacement

(TrendHunter.com) The Serbian cosmetic company, DCP Hemigal, believe to have found an all-natural and non-invasive alternative to botox. The company’s scientists have conducted a study that has concluded that a…

By Honoring Nathan ‘Nearest’ Green, Fawn Weaver Is Crafting Her Own History

Post-Civil War, there was a former slave from Lynchburg, Tennessee, by the name of Nathan “Nearest” Green, who taught Jack Daniel–yes, the man who became the brand–the craft of making whiskey. Though Green’s history was largely unrecognized until recent years, his legacy is being brought to the fore through the team at Uncle Nearest Premium…

Rotating Magnetic Tray Boxes – The Mordéco Revov Organizes Essentials in One Place (GALLERY)

(TrendHunter.com) The Mordéco Revov storage tray box is a valet tray-inspired accessory for consumers looking to organize their everyday essentials and keep everything accessible. The unit features a compact…

FanDuel hires Wieden+Kennedy, bets big on NFL marketing

As the sports betting industry goes mainstream, brands are adding more polish to their ads.

 

5 ways CMOs can retain their highest-potential leaders

How to avoid common pitfalls and build loyalty on your team: Opinion

Mel Ottenberg Takes Over Interview Magazine

The fashion stylist talks about superficiality, Instagram résumés, celebrity and carrying on the infamous Warhol legacy.

Above The Din : By Innocean Worldwide, Delhi

Advertising Agency: Innocean Worldwide, New Delhi
Creative Director: Rajnish Tripathi, Rajesh Sinha
Art Director: Rajnish Tripathi
Illustration: Sheenam Gualti, Rajnish Tripathi
Copywriter: Rajesh Sinha

‘This Is Broadway’ Campaign Aims to Attract Wary Theatergoers

The trade association representing theater owners and producers gets an assist from Oprah Winfrey as it seeks to drive ticket sales beyond the buzzy September reopenings.

A Brief History of Bloodvertising

If I pour 6 ounces of my own blood into a gas tank, I’m just a weirdo. But if I pour it into a paint can, I’m a…provocateur. Sure, the effect is equally inconsequential, but there’s something eerily visceral about the idea of blood being infused into art or added into products that someone else…