Hasta La Creative!

This back-to-school season, Eden Gen will provide the sex education classes. #Sextember, a month without porn to discover sex differently.

Between National Geographic and porn, the sex education of Generation Z has a huge gap… two extremes of discovery of sexuality which are both far from reality. Teenagers deserve that we speak to them about sex with frankness. Especially when we know that for almost half of them porn has played a determining role in their learning of sexuality. A provocative subject among young people: full of misunderstandings, complexes, imitations and uncertainties.
In order to protect young people in their first steps towards discovering sexuality, Eden Gen intends to demystify the prejudices that they can have about sex by deconstructing, in a fun and playful way, the preconceived notions conveyed by pornographic culture.

Through 4 mini-films, graphics and a poster campaign, Eden Gen relieves the worries of young people by reminding them that sex is not a question of size, duration or performance. To illustrate these messages, the campaign uses simple and fun euphemisms – a cat jumping in front of a cucumber or a contest for eating the biggest hot dog. The social media campaign will link directly to a dedicated website: www.sextember.fr where useful and educational advice, fun information and entertaining content will be made available.
And to go even further, the brand is launching the #SextemberChallenge on TikTok. With erotic music playing in the background, young people will have free rein to imagine everyday scenes playfully eroticized – two stuffed toys sharing bed, a suggestive shadow, a buddy eating a banana… while indicating the stage of the Sextember challenge that they are at. And to avoid any risk of temptation, a “porn blocker” Chrome extension will be available for download on the website.
So, are you ready to deconstruct your preconceptions?

People who lead eco-friendly lifestyle look like aliens from another planet. And they really are from another planet. The clean, safe planet that our Earth would become if everyone started living eco-consciously. IKEA helps everyone to make Earth a different planet.

Inspired by the clean ingredients in NUTRO ULTRA dry dog food, the brand designed the ULTRA Barkuterie Boards program to highlight the many dog-friendly superfoods used in its recipes while making it easy for pet parents to give pups the ultimate dining experience. Customized boards outline where to place proteins, canine crudites, fur-resh fruits, NUTRO ULTRA dry/wet dog foods and other doggie delicacies. Each board also comes with an instructional menu explaining how to build the perfect board your pup will love.

To encourage pet parents across the country to get in on the action, the brand tapped actress Haylie Duff (and her dogs, Birdie + Chicken) to announce the #ULTRABarkuterieBoards Giveaway. Through 9/14, pet parents can snap a photo of their dog enjoying a barkuterie board and either share the photo on Instagram or upload it to www.UltraBarkuterieBoards.com for the chance to win a virtual “eat-and-greet” with Haylie Duff and her dogs, as well as their own ULTRA Barktuerie Board and a six-month supply of NUTRO ULTRA dry dog. 100 runners-up get prizes too!