Aug
03
Clorox, a hot brand during the pandemic's early months, predicts a sales decline
Posted in: UncategorizedThe marketer of wipes, bleach, dressing and charcoal cites “uncertain” consumer demand.
Aug
03
Twitter Teams Up With AP, Reuters on Misinformation
Posted in: UncategorizedTwitter enlisted two heavyweights in the news sector to assist in its battle against misinformation on its platform: The Associated Press and Reuters. Senior director of curation Joanna Geary said in a blog post that her team currently helps provide context to enable users to make informed decisions on content by sourcing and elevating it…
Aug
03
Twitter: 70 Gaming Tweets Are Sent Each Second
Posted in: UncategorizedTwitter released a report analyzing how users talk about video games, video game influencers, esports and more on the social networking platform. Looking at data from June 20, 2020, through June 20, 2021, Twitter found that 70 gaming-related tweets are sent per second. For this same time period, tweet volume increased in every gaming-related subtopic…
Aug
03
3 Questions CMOs Should Ask When Deciding on New Ad-Tech Solutions
Posted in: UncategorizedEditor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Ad-Lib.io’s Adit Abhyankar interrogates the ongoing cycle of justifying new investments in tech. Below, in his own words, he considers three factors that could inhibit marketers’ success. As most CMOs…
Aug
03
Watch the newest commercials from Kohl’s, Visa, Uber Eats and more
Posted in: UncategorizedRunning legend Madeline Manning Mims stars in a Visa spot with the tagline “A network working for everyone.”
Aug
03
Havas Group Releases Diversity, Equity and Inclusion Status Update
Posted in: UncategorizedAdvertising and communications company Havas Group has improved the number of diverse faces across all career levels within its U.S. offices by 3% between July 2020 and June 2021, according to its first annual progress report. These figures are concentrated on the American workforce due to global privacy regulations, though the company’s global “All In”…
Aug
03
McDonald’s and Faze Clan team up for largest push in gaming creator content
Posted in: UncategorizedThe series will revolve around themes of diversity and inclusion.
Aug
03
Com inteligência artificial, Mercado Livre ajuda Zico a marcar gol para o falecido pai
Posted in: Uncategorized
Um dos maiores jogadores da história do Brasil, Zico fez 334 gols durante sua longa carreira no futebol e levou milhões de fãs ao delírio. Apesar da glória e da fama, porém, o astro nunca teve a chance de dedicar qualquer uma de suas conquistas ao pai, que faleceu muito antes do atleta começar sua …
Leia Com inteligência artificial, Mercado Livre ajuda Zico a marcar gol para o falecido pai na íntegra no B9.
Aug
03
Novo clipe da Liniker tem apoio da Caloi
Posted in: Uncategorized
Muitas empresas têm apostado nos clipes de artistas conhecidos como forma de “publi”. O Quinto Andar, por exemplo, lançou uma ação para o público envolvendo as locações do clipe “Meu Pisêro”, de Duda Beat. Nesta semana, a Westwing usou o vídeo de “Viva o Mundo Mais Bonito”, de Vanessa da Mata, como vitrine para mais …
Leia Novo clipe da Liniker tem apoio da Caloi na íntegra no B9.
Aug
03
Tamagotchi e “Star Wars” lançam edição especial do bichinho virtual versão R2-D2
Posted in: Uncategorized
Uma parceria entre a empresa Tamagotchi Bandai e a franquia “Star Wars” resultou em uma edição especial do bichinho virtual inspirado no robô R2-D2. Como acontece com outros modelos do brinquedo, é necessário manter um “envolvimento” com o bichinho, que neste caso é um androide, precisando assim de treino, limpeza, e outros cuidados. O R2-D2 …
Leia Tamagotchi e “Star Wars” lançam edição especial do bichinho virtual versão R2-D2 na íntegra no B9.
Aug
03
Discovery CEO Hopes Industry Leaves Nielsen ‘in the Dust’ After Ratings Blunders
Posted in: UncategorizedAs CEO David Zaslav eyes the completion of the mega-merger between his Discovery Inc. and WarnerMedia, which remains on track for a mid-2022 close, there won’t be a lot of love for the measurement firm Nielsen at the newly combined company. In a call with investors Tuesday morning, the television executive railed on the measurement…
Aug
03
Blizzard president departs as game maker faces labor dispute
Posted in: UncategorizedTwo coleaders are replacing J. Allen Brack as president of the Activision Blizzard unit.
Aug
03
NYC to require restaurant customers to show vaccination proof
Posted in: UncategorizedSome of city’s most famous eateries already require the shots.
Aug
03
e-Tadweer: Give your e-waste a second chance!
Posted in: Uncategorized
The Egyptian ministry of environment decided to launch a public initiative to reduce the hazards and harms of the illegal burning of electronic waste by launching a mobile application that people can use to send their unwanted electronics for discount coupons.
This film sheds the light on how those devices once were the center of attention and that today they deserve a second chance to be recycled and save the environment from their unsafe storage or burning.
Aug
03
Instagram anuncia Hub que mostra publicações de negócios semelhantes
Posted in: Uncategorized
O Instagram anunciou o lançamento de um Hub que irá mostrar publicações (orgânicas e pagas) de negócios semelhantes, com o objetivo de inspirar a criatividade de marcas de todos os tamanhos na plataforma. O Hub poderá ser acessado através do “Painel Profissional” de todas as contas comerciais para ajudar aqueles que ainda não sabem como …
Leia Instagram anuncia Hub que mostra publicações de negócios semelhantes na íntegra no B9.
Aug
03
Spotify considera introduzir segundo (e mais barato) plano de assinatura
Posted in: Uncategorized
O Spotify é o mais novo nome a confirmar planos de disponibilizar uma assinatura mais barata no mercado de streaming. A companhia essa semana começou a testar uma nova modalidade de mensalidade batizada de Spotify Plus, que por US$ 0,99 permite que o usuário escolha e pule quantas faixas quiser enquanto mantendo o esquema de …
Leia Spotify considera introduzir segundo (e mais barato) plano de assinatura na íntegra no B9.
Aug
03
Condé Nast and Universal Music Group Partner to Combine Their Video Reach
Posted in: UncategorizedThis morning, Cond? Nast announced it has partnered with Universal Music Group to launch Cond? Nast Certified Video Plus (CNCV+), providing advertisers access to both audiences through one offering. Universal Music Group reaches 150 million monthly active users and ranks No. 1 in the entertainment-music category, according to Comscore data, while Cond? Nast generates 1…
Aug
03
TWIST Creative President on Prioritizing Passions and Giving Back
Posted in: UncategorizedWe’ve all heard a lot about healthy work-life balance, but what does one do when one absolutely loves one’s work? Following the wise words of her mentor, Charlene Coughlin lives a fulfilling life knowing “anything is possible, everything is not.” After working in the non-profit world for a bit, Charlene realized the agency world was…
Aug
03
The A.P. Names Daisy Veerasingham Its New Chief
Posted in: UncategorizedMs. Veerasingham will take over the roles of president and chief executive of The Associated Press in 2022.
Aug
03
Eisenbahn reúne Paola Carosella e Rodrigo Hilbert em conteúdos exclusivos
Posted in: Uncategorized
A Eisenbahn apresenta uma parceria inédita com os apresentadores Paola Carosella e Rodrigo Hilbert. A dupla vai participar, neste segundo semestre, de uma série de conteúdos especiais com a assinatura da marca. Com o projeto, a Eisenbahn reforça o estilo artesanal da cerveja. “Com essa parceria buscamos mostrar que viver artesanalmente vai muito além do …
Leia Eisenbahn reúne Paola Carosella e Rodrigo Hilbert em conteúdos exclusivos na íntegra no B9.
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