Estreia de Messi pelo PSG foi a partida mais assistida da história do Campeonato Francês

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No último domingo, na vitória de 2×0 sobre o Reims, o argentino Lionel Messi finalmente estreou pelo PSG. O jogo, além de marcar a primeira partida do jogador por seu novo clube, também quebrou um recorde histórico da Ligue 1, o campeonato francês: foi o jogo de futebol mais assistido da história da liga francesa. …

Leia Estreia de Messi pelo PSG foi a partida mais assistida da história do Campeonato Francês na íntegra no B9.

Wynn taps Shaq, Ben Affleck in $100 million push for sports-bet app

It’s another sign of just how seriously casino operators are now taking the fast-growing business of online wagering.

Estudo revela desejos dos brasileiros para o período pós-vacinação contra a Covid-19

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De acordo com a pesquisa Datafolha de 13 de julho, 94% dos brasileiros afirmam que desejam se vacinar contra a Covid-19. Partindo dessa informação, a Orbit Data Science realizou um estudo para saber o que a população pretende fazer pós-vacinação completa. A pesquisa procura entender como se dá a expectativa de um cenário com a …

Leia Estudo revela desejos dos brasileiros para o período pós-vacinação contra a Covid-19 na íntegra no B9.

This Platform Is Helping Marketers Reach Buyers When They Are Happiest—Opening Packages

The appeal of online shopping comes in part from the rush of serotonin that opening a new package brings. The unboxing experience is a highly impressionable timeframe, and the messaging inside a box can’t be ignored the way brand emails can be deleted. There is a 100% open rate and, naturally, marketers want in. That’s…

Black Lives Matter Changed the Way Consumers View Brands Forever

The mainstreaming of the Black Lives Matter movement was one of the defining events of 2020. Having mobilized citizens all over the world, it sparked a tide of social activism not seen for decades. Now, a little over a year later, many Americans are at a point of reflection. How much has changed when it…

Watch the newest commercials from Ethos Life, The Home Depot, Subway and more

An overly cautious, bubble-wrapped family learns about Ethos, the life insurance marketer.

Paris impõe limite de 30 km/h para carros e vai reduzir vagas para estacionamento nas ruas

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Continuando seu projeto para tornar a cidade mais limpa, sustentável e para incentivar o uso de meios alternativos e limpos de transporte, a prefeitura de Paris anunciou uma novidade bastante ousada. Agora, a capital da França terá um limite de velocidade de 30 quilômetros por hora para todos os veículos, já a partir de hoje. …

Leia Paris impõe limite de 30 km/h para carros e vai reduzir vagas para estacionamento nas ruas na íntegra no B9.

Apple anuncia compra do Primephonic, streaming de música clássica

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A Apple anunciou nesta segunda-feira, 29/08, a compra do Primephonic, um serviço de streaming especializado em apenas um gênero: música clássica. Como resultado da compra, a Apple deve lançar um aplicativo derivado do Apple Music dedicado à música clássica em 2022. Como notou o The Verge, a compra já possui efeitos imediatos: o Primephonic não …

Leia Apple anuncia compra do Primephonic, streaming de música clássica na íntegra no B9.

ByteDance, dona do TikTok, anuncia compra de empresa especializada em realidade virtual

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A gigante chinesa ByteDance, dona de uma das principais redes sociais da última década, o TikTok, anunciou a compra da Pico, outra gigante chinesa especializada no desenvolvimento de equipamento para realidade virtual. A ideia da ByteDance, segundo a CNBC, é adentrar aos poucos o mercado de realidade virtual graças à expertise da Pico. “O conjunto …

Leia ByteDance, dona do TikTok, anuncia compra de empresa especializada em realidade virtual na íntegra no B9.

Serena Williams Becomes Wonder Woman in DirecTV Stream’s Fun Mashup Ad

It’s common knowledge that Serena Williams is a superhero in the sports world. And in a fantastical new campaign for DirecTV’s streaming service, she officially becomes Wonder Woman, battling a shopping mall full of monsters with her weapon of choice–a tennis racquet. The retro-themed spot, from TBWAChiatDay Los Angeles, formally introduces DirectTV Stream by mashing…

Hasan Minhaj Expertly Slays FOMO in Samsung and Verizon’s First Co-Branded Campaign

Samsung, Verizon and comedian Hasan Minhaj partner for a campaign that’s a little busy, to say the least. Made in collaboration with Ogilvy New York, the telecommunications teams presents a solution for dreaded FOMO, or Fear of Missing Out, in the form of a Samsung Galaxy Z Fold3. The new campaign, titled “NOMO FOMO,” is…

Gap Becomes the Latest Retailer to Acquire Virtual Try-On Tech

Gap is acquiring a startup that makes it easier for customers to virtually try on clothes as part of the retailer’s continued push to reinvent itself for the age of ecommerce. The clothing brand is buying Drapr, which allows users to quickly create 3D avatars of their bodies to try on products. Gap is only…

Modelo goes into creative agency review

The Mexican import, handled by WPP’s Cavalry since 2018, is among the fastest-growing big brands in the beer business.

Aaliyah’s ‘One in a Million’ Finally Cracks the Billboard Top 10

Music from the R&B singer, who died in 2001, started to arrive on streaming services, helping her 1996 album, “One in a Million,” reach No. 10 for the first time.

Pearl Milling Company Reintroduces Itself in First Spots Since Rebrand

Pancake mix and syrup brand Pearl Milling Company, which rebranded from Aunt Jemima in February, is out with its first ad campaign, “Stack Up the Moments,” which seeks to remind consumers it’s been on breakfast tables for 130 years. The campaign will include three TV spots that focus on “memorable morning moments”–and longevity. The first…

Another Facebook Exec Departs as Creative Chief, Global Business Marketing VP Mark D’Arcy Exits

Facebook has lost another senior executive this year with the sudden departure of Mark D’Arcy, its vp of global business marketing and chief creative officer, just months after the departure of his fellow lead within the division, Carolyn Everson. D’Arcy, who joined the social media giant as director of global creative solutions in the summer…

John McEnroe: Voice Actor? Squarespace Humorously Turns His Netflix Role Into a New Career

Like so many of the would-be entrepreneurs in recent Squarespace ads, John McEnroe is trying to turn his side hustle into a full-time gig. The tennis legend–perhaps best known for his volatile temper and, these days, his sports announcing on ESPN–wants to be a voiceover artist. He’s already got one major project under his belt:…

Dollar General’s New Ads Focus on Its Role in Communities

Dollar General has introduced its first integrated brand campaign under the tagline “Here for what matters,” which encompasses both its corporate story and its mission of serving others. The messaging was created by communications agency BCW Global and its subsidiary creative shop HZ. The 90-second spot follows a mother’s daily journey from when she wakes…

Hotels.com breaks campaign from Tombras

Company had been working with CPB since 2013.

What a revised LinkNYC contract means for the future of the New York City kiosks

Revamp to support 5G technology and help close the digital divide made worse by the pandemic.