The best advice Amy Hufft ever received was “you can reinvent yourself at any time” but it’s hard to imagine the smart, innovative, genuine leader as anything but. Before she became head of global brand marketing and communications at Shopify, a major e-commerce platform that hosts entrepreneurs’ online stores, Amy’s career spanned from magazine editorial…
Once a Snapchat user syncs their contacts (their device’s address book) with the application, Snapchat will regularly re-sync their contacts with the app so that their contact list is up-to-date in the app. However, users have the ability to stop Snapchat from syncing their contacts at any time. Our guide will show you how this…
Snapchat introduced Snapchat Trends, which, for the first time ever, spotlights the most popular keywords being shared within its community, via both public Stories and My Stories viewed by large groups, along with a searchable database of terms. Snap Inc. said in a blog post Tuesday that Snapchat Trends provides a new level of visibility…
Data privacy and the ever-evolving means of gathering data can make or break a brand’s relationship with its customers.
O Nubank anuncia hoje, 17/08, a mudança completa da marca Easynvest by Nubank, que agora passa a se chamar Nu invest. Este é mais um passo do banco digital na integração com a corretora e em sua estratégia de se consolidar no mercado de investimentos. A virada da marca começa a ser realizada ao longo do …
Leia Easynvest agora é Nu invest na íntegra no B9.
O McDonald’s lançou esta semana na Noruega uma nova campanha de conscientização que foca na segurança na estrada a partir de… batatas fritas. Pois é, nada como usar um dos lanches mais conhecidos da rede para lembrar os motoristas de que o mais importante na direção é manter a atenção na estrada. Criada pela Nord …
Leia McDonald’s compara marcações de estrada com batatas fritas em campanha de direção responsável na íntegra no B9.
A Disney continua investindo em conteúdo original de “Star Wars” paralelo à série de filmes, que recebeu um descanso após “A Ascensão Skywalker”, de 2019. Agora, o Disney+ vai ganhar um seriado de antologia em anime com nove episódios, que contará histórias diferentes produzidas por sete estúdios e estreia na plataforma no dia 22 de …
Leia Antologia em anime da saga, “Star Wars Visions” ganha trailer na íntegra no B9.
Reddit is ready for more football, as the platform and the National Football League extended the content partnership the two parties initially kicked off in September 2019. NFL fans have had access to exclusive content and Ask Me Anything sessions since the start of the partnership, and the extension will bring with it elements such…
World Wrestling Entertainment fans who can’t wait for the doors to the new SummerSlam Superstore in Las Vegas to open at 11 a.m. PT/2 p.m. ET Thursday (Aug. 19) can get a 30-minute jump via the WWE Instagram account. An Instagram Live Shopping experience at 10:30 a.m. PT/1:30 p.m. ET Thursday will enable fans to…
A quote from civil rights campaigner, political activist and author Dr. Angela Davis circulated widely last year during the Black Lives Matter protests: “In a racist society, it is not enough to be nonracist. We must be antiracist.” That rallying cry is the inspiration behind a new public awareness campaign, created by Interpublic Group’s IPG…
Snapchat unveils a public website that’s a blend of Google Trends and TikTok’s hashtags.
It’s a sunny day, you’re walking along the beach, you stop for an ice cream. Will it be a zingy green lemon & lime? Or a bright scarlet scoop of raspberry? Neither. Today your ice cream will be black.
Colour and flavour are usually inseparable when you choose an ice cream. We wanted to grab people’s attention by disrupting that. A black ice cream is a visual shock intended to get people talking about something that’s putting our coastline and lifestyle at risk. Pepita’s selected the ingredients and crafted the taste to make it fresh and delicious, but the black colour really takes people aback.
The range of black ice creams was created by Pepita to support Surfrider Foundation’s campaign against PEP11; a permit to drill offshore for oil and gas, just 50km off Sydney coast. The 7 flavours will be released over August, September and October 2021 to draw attention to the environmental threat and encourage people to sign the online petition to STOP PEP11.
Every hour one student commits suicide in India, a country where parents hardly discuss mental health with their children. But Indian parents send millions of Good Morning messages every day on WhatsApp, this is their digital love language. So, with this campaign, our idea was to help the youth break the silence about their mental health and seek help from their parents by saying a simple Good Morning.
Minjae Ormes is leaving her role as Visible’s CMO to serve as LinkedIn’s vp of global brand and consumer marketing. Ormes joined the Verizon-backed wireless brand at the time of its founding in 2018 and helped to craft the company’s image as an all-digital budget alternative to the big carriers. At LinkedIn, she will guide…
Acadia will super-serve mid-market brands that often don’t have many options when it comes to agencies.
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