S4 Capital has had a busy year so far, launching into 2021 with a spree of mergers–most recently, the “new age,” digital-forward ad and marketing company’s programmatic arm MightyHive combined forces with Salesforce specialist Destined in a deal announced just this week. That followed the January acquisitions of New York-based creative agency Decoded Advertising, which…
Over the last three months, the world’s biggest digital advertiser brought in more than $560 million in advertising revenue every day. Google’s $50.4 billion ad haul is the lion’s share of parent company Alphabet’s $61.9 billion in revenue for the just-completed Q2. Top line Alphabet’s earnings represents a 62% year-on-year increase from Q2 last year,…
The team behind subscription-based news aggregation application Brief is joining Twitter, and the app will shutter after publishing its final bulletins July 31. Terms were not disclosed. Twitter vice president of engineering Nick Caldwell said in a series of tweets that the team from Brief will join the social network’s Experience unit and help accelerate…
Stagwell’s merger deal with MDC readily passed voting thresholds following a battle with a major MDC shareholder that didn’t think the terms were fair.
Marketers spent more on search to convince consumers to travel and shop in stores again.
Results got a boost from retail stores reopening globally.
O YouTube revelou nesta terça (27) seu relatório financeiro do último trimestre com uma bomba e tanto: entre os meses de abril e junho, a companhia garantiu uma receita de publicidade na altura dos US$ 7 bilhões, um recorde histórico para a plataforma de vídeos. Além do valor em si, o número é espantoso quando …
Leia Receita de publicidade do YouTube bate recorde e chega a US$ 7 bilhões no segundo trimestre na íntegra no B9.
The Facebook Journalism Project took steps to fortify its efforts against health misinformation by partnering with the Digital Health Lab at global technology nonprofit Meedan. Meedan’s Digital Health Lab will facilitate a series of virtual training sessions between its team of doctors, health experts and scientists and Facebook’s third-party fact-checking partners. Those fact-checkers will also…
Instagram doubled the maximum length of Reels to 60 seconds from 30 seconds and added a captions sticker to the video feature. The Facebook-owned photo- and video-sharing network rolled out Reels last August with a 15-second limit, doubling it to 30 seconds last September. Instagram said its community has been asking for the ability to…
Viral videos of flaming cheese and bagged cocktails are giving some restaurants a boost.
The financial services provider airs its first campaign from Grey during Oympics.
O Reels é a grande aposta do Instagram para rivalizar com o TikTok, a principal rede social da atualidade. Desde seu lançamento, porém, o modelo de vídeos tem sido criticado por só permitir conteúdos de até 30 segundos de duração. Agora, a rede social do Facebook Group anunciou uma expansão que deve impulsionar o Reels …
Leia Instagram agora suporta Reels de até 60 segundos na íntegra no B9.
Desde que teve sua saída da Globo antecipada, Fausto Silva está curtindo merecidas férias após mais de trinta anos no ar. Agora, o apresentador já tem data para voltar ao auditório: o programa de Faustão na Band terá sua estréia em janeiro de 2022. Toda a produção será feita nos estúdios da própria emissora, no …
Leia Faustão já tem data para estrear na Band: janeiro de 2022 na íntegra no B9.
TikTok said the number of people going live and watching live videos on its platform has doubled over the past year, and it introduced several new features Tuesday aimed at ensuring “a positive, safe and joyful environment for people creating, discovering and viewing live video.” @tiktok Check out LIVE Events’ new features with @tpain and…
Time is running out to buy tickets for the 2021 Ad Age Small Agency Conference & Awards on Aug. 2-4.
The decorated gymnast’s last-minute withdrawal from a major event likely came as a surprise for both Team USA and her brand partners.
The newspaper’s publisher said that the company had decided to require proof of vaccination after hearing concerns from employees about the emergence of variants.
Neste Dia dos Pais, a Tramontina dá uma ajudinha aos filhos que desejam acertar no presente. A marca lança uma assistente de voz no Google, uma ferramenta desenvolvida pelo estúdio digital Huia. Para ter acesso, basta o consumidor acionar o Google Assistente e dizer: “Ok, Google! Falar com a Ajuda Tramontina”. Ao iniciar a conversa com a assistente virtual, a pessoa conta um …
Leia Tramontina usa inteligência artificial para ajudar filhos no Dia dos Pais na íntegra no B9.
O TikTok nesta terça (27) anunciou uma série de novidades para reforçar sua seção de lives, em especial no sentido de promover ambientes mais agradáveis entre espectadores e os criadores de conteúdo. Na prática, é uma grande atualização da ferramenta que parece querer reforçar o departamento para bater de frente com a concorrência crescente do …
Leia Novas ferramentas do TikTok buscam tornar lives mais “amigáveis” na íntegra no B9.
With connected TV ad spend expected to hit $10.8 billion by the end of 2020 and balloon to $13 billion by 2021, the CTV space is undoubtedly having a growth spurt. But that acceleration comes with growing pains–and they are being felt by people on all sides of the industry. “It’s going to be a…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
