Since HP was founded by Bill Hewlett and Dave Packard, they’ve understood that the planet is a finite resource. And that a diverse workforce is a smarter workforce. They’ve always thought hard about hard things. We are psyched to launch two new spots for HP in the Olympics that put HP’s thoughtful values and innovations at the forefront.
At SAP, we grow, we lead, we innovate. As colleagues, we support, challenge, and inspire one another every day. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. We build breakthroughs, together.
Digital media measurement, data and analytics provider DoubleVerify rang in Wednesday with a trio of updates: offering its Brand Safety Floor as a turnkey option, extending its Brand Suitability Tiers to YouTube and rolling out a new brand suitability tiered category, “Death and Injury.” The company debuted Brand Suitability Tiers for advertisers and publishers in…
Each year, Adweek invites female founders and leaders from the media, technology and marketing spaces to discuss the state of equality and the power of female leadership at our Women Trailblazers summit. This year’s event was held virtually on July 14, featuring notable speakers such as The Female Quotient’s Shelley Zalis, Wheels Up’s Stephanie Chung,…
What do Alicia Keys, Elvis Presley and Florence Foster Jenkins (played by Meryl Streep) all have in common? Not very much in all probability, but they do feature in a campaign to promote European public service broadcaster Arte’s summer programming line up. KesselsKramer Having been appointed as Arte’s Germany’s agency of record, KesselsKramer will be…
Rivals say that new timeline shows ‘carrot and stick’ approach to getting advertisers into its Privacy Sandbox.
Craig Brommers, CMO of American Eagle, talks about a new digital clothing line and how social commerce is enticing Gen Z this back-to-school season.
There’s nothing like Reddit for the holidays. Reddit Wednesday unwrapped its Reddit Holiday Hub, a single destination for advertisers and marketers to begin planning for the key holiday shopping season with insights and resources based on the behaviors of the platform’s 52 million daily active users. The microsite offers downloadable assets including: holiday shopping and…
Non-fungible tokens provide new use for old IP.
As the labour market recovers from the impact of the Coronavirus pandemic in the UK, DWP has partnered with M&C Saatchi to develop a campaign helping jobseekers, those on furlough and ‘the worried working’ to see their strengths differently, and encourage them to discover support, training and advice on finding their next opportunity.
Based on the insight that many jobseekers feel lost in the current labour market, but are keen to put their strengths to work, “Somewhere out there” encourages people to find what they are looking for from work rather than focusing solely on gaining employment. The line “We’ll help you find it” positions JobHelp as the tool that can help you find whatever “it” is for you – whether that’s support, training or a new role. The simple pleasures we gain from work, like a new mate or a payday treat, fulfil lots of emotional needs, so helping people find work is also helping them find self-esteem, comradery, financial security and pride. Searching JobHelp is an opportunity for discovery and reminds people they have options, including a job they never even knew existed.
Twitter is testing a way of letting users who run afoul of its rules know right away, before they try to compose a tweet. The social network said Tuesday that users whose accounts are permanently suspended or temporarily locked will start seeing a banner alerting them about that status as soon as they login to…
Company calls accusations unreasonable and absurd.
Should news outlets contextualize false claims made by powerful people? Or ignore them completely? There is no consensus in the industry, but its thinking continues to evolve.
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