They don’t do award shows like they used to. Stolen awards, a no-show master of ceremonies, caterer-turned-presenter and stage-crashing advertising executives. There is one night that lives in infamy: the 1991 Clio Awards. For decades, advertising award galas have been staples of the industry with few dramatic moments aside from the occasional drunken outburst. The…
The film highlights the fact that the car brand is delivering free charging points at 400 locations nationwide – giving the whole country a much-needed boost towards cleaner driving for all.
Duolingo’s mascot Duo is known for appearing in fun push notifications on users’ phones reminding them of study time. To prove just how far the little owl is willing to go to encourage and help the students, the platform projected the world’s largest push notification (with a size between 10 and 15 squared meters) on buildings in the city of São Paulo, Brazil, to give them that ‘push’ to resume their streaks (counted in the app as the number of days in a row a student completes assignments).
After a search and posts asking for fan recommendations on the brand’s social media profiles, some users were chosen – from more than 500 responses with nominations from all regions of the metropolis – to receive the giant personalized notifications. The surprise was organized with the help of family and friends, who were responsible for taking the students to their apartment windows. Outside, they found fun and customized notifications for each profile, projected on the sides of neighboring buildings, making them impossible to ignore.
After 67 years, menswear retailer Harry Rosen may have finally created the most versatile shirt ever… virtually, at least. In time for Father’s Day, the brand is launching a clothing innovation for WFH dads who suffered a long year stuck in countless video calls. The Harry Rosen ‘Green Screen Shirt’ adapts to any occasion. This limited-edition cotton button-down is green-screen-green—a specific shade that unlocks unlimited colour and pattern possibilities on video chats.
How it works is simple. By hitting the green screen checkbox on Zoom and then choosing a pattern, wearers can change the design of their shirt within seconds. It uses Zoom’s built-in green screen functionality in a new way to bring some much-needed variety to dad’s millionth meeting.
The ‘Green Screen Shirt’ is the centre of a Father’s Day giveaway on Harry Rosen’s Instagram. Harry Rosen followers need only like, comment and tag two friends in the post for a chance to win this limited-edition line.
Lucky dads who receive the shirt will have access to a variety of exclusive Harry Rosen designs in both regular and animated patterns. Designs range from classic colours for work to more flashy patterns for play. Of course, they can also upload any photo of their own, making this shirt the first truly fit for any occasion.
Prosecutors’ approach to unauthorized disclosures of government secrets has undergone a sea change in the 21st century.
His movies about a psychiatrist’s disintegration and a werewolf working in the White House bombed. But they both drew favorable attention many years later.
Prosecutors’ approach to unauthorized disclosures of government secrets has undergone a sea change in the 21st century.
TEAC audio equipment is engineered to reproduce music in minute detail – so you can experience your favourite artists up close and personal, no matter if you’re into rock, jazz, classical or electronica. Our task was to showcase how detailed the TEAC listening experience truly is, in a way that would help drive awareness beyond their niche audiophile consumer base.
To celebrate the arrival of summer, Nespresso and McCann Montreal are launching a vibrant campaign highlighting Nespresso Barista Creations Over Ice iced coffees. And, to capture Canadians’ attention, the team has stirred up some fresh new summertime playlists on Spotify, designed to elevate favourite summer moments through music carefully curated for the time, mood and place. So whether you want to bliss out and relax while you soak up the sun or play some poolside games – there’s a playlist for everyone. The playlists will be live on Spotify starting June 21st to mark the first official day of summer.
“Iced coffee is a major, fast-growing trend and has been for a few years now,” said Julie Pomerleau, Vice President of Marketing at Nespresso Canada. “This is Nespresso’s first major campaign behind our iced coffee offering. We wanted to celebrate this blissful and long-awaited coffee moment.”
On the B2B front, Nespresso is launching a content series called “Quality Pairings,” developed specifically for Nespresso’s Professional division. Also created by McCann Montreal, the content series features restaurants, cafés and hotels from across Canada whose commitment to quality shines through – including their choice to serve exceptional Nespresso coffee at their establishment. As Canada’s restaurants and cafés are reopening, it’s the perfect time to ensure that Nespresso is top of mind.
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